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Redefining the Supply Chain Model on the Milicz Carp Market

Author

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  • Magdalena Raftowicz

    (Faculty of Life Sciences and Technology, Institute of Economics Sciences, Wrocław University of Environmental and Life Sciences, 50-375 Wroclaw, Poland)

  • Magdalena Kalisiak-Mędelska

    (Faculty of Life Sciences and Technology, Institute of Economics Sciences, Wrocław University of Environmental and Life Sciences, 50-375 Wroclaw, Poland)

  • Mirosław Struś

    (Faculty of Law, Administration and Economics, Institute of Economics Sciences, University of Wrocław, 50-137 Wrocław, Poland)

Abstract

The growing demand for cheap food is a key factor in maintaining long supply chains. Increasing the distance between the producer and the consumer results not only in certain problems in maintaining profitability by small, local producers, but also in a threat to food safety. One way to counteract these adverse effects is to sell food through short supply chains. They shape the market in the direction of maintaining care for the sustainable development of all food production, but above all, maintaining and strengthening the production capacity ensuring the transparency of the high-quality food production process from an identifiable source of origin. The purpose of this article is to indicate the conditions on the side of both carp producers and consumers, conducive to building short supply chains, and determine whether they can be an effective alternative sales model in Polish conditions. The article focuses on the possibilities of developing short supply chains on the carp market in the Barycz Valley, concentrating the largest area of carp ponds in Europe. The research (surveys) included the five largest fishing farms and, on the recipient side, individual consumers and restaurants located in the Barycz Valley and Wrocław, and agritourism facilities in the researched area. The obtained results confirmed that short supply chains in the area of Polish aquaculture are characterized by high implementation potential. However, it is necessary to modify the current sales model so that the producers’ expectations regarding the sales volume and the obtained price are balanced with the expectations of consumers articulating the will to buy fish at a given time, place, and price. This, in turn, will ensure the high economic efficiency of fishing farms, and consumers will have access to a high-quality product.

Suggested Citation

  • Magdalena Raftowicz & Magdalena Kalisiak-Mędelska & Mirosław Struś, 2020. "Redefining the Supply Chain Model on the Milicz Carp Market," Sustainability, MDPI, vol. 12(7), pages 1-16, April.
  • Handle: RePEc:gam:jsusta:v:12:y:2020:i:7:p:2934-:d:342352
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    References listed on IDEAS

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    1. Vladimir Todorovic & Marinko Maslaric & Sanja Bojic & Maja Jokic & Dejan Mircetic & Svetlana Nikolicic, 2018. "Solutions for More Sustainable Distribution in the Short Food Supply Chains," Sustainability, MDPI, vol. 10(10), pages 1-27, September.
    2. Gunnar Vittersø & Hanne Torjusen & Kirsi Laitala & Barbara Tocco & Beatrice Biasini & Peter Csillag & Matthieu Duboys de Labarre & Jean-Loup Lecoeur & Agnieszka Maj & Edward Majewski & Agata Malak-Raw, 2019. "Short Food Supply Chains and Their Contributions to Sustainability: Participants’ Views and Perceptions from 12 European Cases," Sustainability, MDPI, vol. 11(17), pages 1-33, September.
    3. Maria Cecilia Mancini & Davide Menozzi & Michele Donati & Beatrice Biasini & Mario Veneziani & Filippo Arfini, 2019. "Producers’ and Consumers’ Perception of the Sustainability of Short Food Supply Chains: The Case of Parmigiano Reggiano PDO," Sustainability, MDPI, vol. 11(3), pages 1-23, January.
    4. Moya Kneafsey & Laura Venn & Ulrich Schmutz & Balász Bálint & Liz Trenchard & Trish Eyden-Woods & Elizabeth Bos & Gemma Sutton & Matthew Blackett, 2013. "Short Food Supply Chains and Local Food Systems in the EU. A State of Play of their Socio-Economic Characteristics," JRC Research Reports JRC80420, Joint Research Centre.
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    Citations

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    Cited by:

    1. Magdalena Raftowicz & Bertrand le Gallic & Magdalena Kalisiak-Mędelska & Krzysztof Rutkiewicz & Emilia Konopska-Struś, 2021. "Effectiveness of Public Aid for Inland Aquaculture in Poland—The Relevance of Traditional Performance Ratios," Sustainability, MDPI, vol. 13(9), pages 1-22, May.
    2. Rosalia Stella Evola & Giovanni Peira & Erica Varese & Alessandro Bonadonna & Enrica Vesce, 2022. "Short Food Supply Chains in Europe: Scientific Research Directions," Sustainability, MDPI, vol. 14(6), pages 1-20, March.
    3. Magdalena Raftowicz & Magdalena Kalisiak-Mędelska & Mirosław Struś, 2021. "The Implementation of CSA Model in Aquaculture Management in Poland," Sustainability, MDPI, vol. 13(3), pages 1-13, January.
    4. Magdalena Raftowicz & Mirosław Struś & Michał Nadolny & Magdalena Kalisiak-Mędelska, 2020. "The Importance of Price in Poland’s Carp Market," Sustainability, MDPI, vol. 12(24), pages 1-13, December.
    5. Krzysztof Solarz & Magdalena Raftowicz & Marian Kachniarz & Agnieszka Dradrach, 2023. "Back to Locality? Demand Potential Analysis for Short Food Supply Chains," IJERPH, MDPI, vol. 20(4), pages 1-14, February.
    6. Bilgesu Bayir & Aurélie Charles & Aicha Sekhari & Yacine Ouzrout, 2022. "Issues and Challenges in Short Food Supply Chains: A Systematic Literature Review," Sustainability, MDPI, vol. 14(5), pages 1-20, March.
    7. Piotr Eljasik & Remigiusz Panicz & Małgorzata Sobczak & Jacek Sadowski, 2022. "Key Performance Indicators of Common Carp ( Cyprinus carpio L.) Wintering in a Pond and RAS under Different Feeding Schemes," Sustainability, MDPI, vol. 14(7), pages 1-24, March.
    8. Giannis T. Tsoulfas & Panagiotis Trivellas & Panagiotis Reklitis & Anna Anastasopoulou, 2023. "A Bibliometric Analysis of Short Supply Chains in the Agri-Food Sector," Sustainability, MDPI, vol. 15(2), pages 1-46, January.
    9. George Martinidis & Muluken Elias Adamseged & Arkadiusz Dyjakon & Yannis Fallas & Angeliki Foutri & Philipp Grundmann & Karen Hamann & Stanislaw Minta & Nikolaos Ntavos & Tora Råberg & Silvia Russo & , 2021. "How Clusters Create Shared Value in Rural Areas: An Examination of Six Case Studies," Sustainability, MDPI, vol. 13(8), pages 1-16, April.

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