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Digital Identity Management on Social Media: Exploring the Factors That Influence Personal Information Disclosure on Social Media

Author

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  • Joseph Kwame Adjei

    (School of Technology, Ghana Institute of Management and Public Administration (GIMPA), Accra 039 5028, Ghana)

  • Samuel Adams

    (School of Public Services and Governance, Ghana Institute of Management and Public Administration (GIMPA), Accra 039 5028, Ghana)

  • Isaac Kofi Mensah

    (School of Economics and Management, Jiangxi University of Science and Technology, Ganzhou 330098, China)

  • Peter Ebo Tobbin

    (School of Technology, Ghana Institute of Management and Public Administration (GIMPA), Accra 039 5028, Ghana)

  • Solomon Odei-Appiah

    (School of Technology, Ghana Institute of Management and Public Administration (GIMPA), Accra 039 5028, Ghana)

Abstract

A number of social media platforms have emerged as dominant medium for societal discourse, enabling significant user involvement in creation and shaping of social media contents. However, the phenomenon raises the challenge of digital identity management on such platforms in order to maintain reputations and ensure information privacy preservation. This study examined the factors that influence users’ decision to disclose personal information on Social Media and their antecedents. We employed a mixed-methods approach based on analysis of data of 250 respondents from tertiary institutions in Ghana, and 8 focus group discussions comprising 86 participants. The results revealed a lack of user awareness and appreciation of the limitations of the privacy settings on social media platforms. Secondly, we observed that users’ ability to establish the legitimacy of parties to social media interactions are fundamental requirements in how individuals engage social media. Finally, there is a disparity between information privacy concerns and actual privacy practices of users on social media.

Suggested Citation

  • Joseph Kwame Adjei & Samuel Adams & Isaac Kofi Mensah & Peter Ebo Tobbin & Solomon Odei-Appiah, 2020. "Digital Identity Management on Social Media: Exploring the Factors That Influence Personal Information Disclosure on Social Media," Sustainability, MDPI, vol. 12(23), pages 1-17, November.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:23:p:9994-:d:453543
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    References listed on IDEAS

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    Cited by:

    1. Fatima Rafiq & Mazhar Javed Awan & Awais Yasin & Haitham Nobanee & Azlan Mohd Zain & Saeed Ali Bahaj, 2022. "Privacy Prevention of Big Data Applications: A Systematic Literature Review," SAGE Open, , vol. 12(2), pages 21582440221, May.
    2. Jingsha He & Yue Li & Nafei Zhu, 2023. "A Game Theory-Based Model for the Dissemination of Privacy Information in Online Social Networks," Future Internet, MDPI, vol. 15(3), pages 1-17, February.

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