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Opportunities for Slow Tourism in Madeira

Author

Listed:
  • Josep-Francesc Valls

    (School of Technology and Management, University of Madeira, 9000-082 Funchal, Portugal)

  • Luís Mota

    (School of Technology and Management, University of Madeira, 9000-082 Funchal, Portugal)

  • Sara Cristina Freitas Vieira

    (Tourism Project, University of Madeira, 9000-082 Funchal, Portugal)

  • Rossana Santos

    (School of Technology and Management, University of Madeira, 9000-082 Funchal, Portugal)

Abstract

The slow tourism movement is gaining popularity as more destinations focus on the local environment and heritage experience. The approach to slow tourism usually occurs either when traditional destinations exhaust their life cycle with an evident reduction in sustainability, or when newly emerging destinations decide to develop in this way. The case of Madeira is different; the island has several decades of tourism development without excessive pressure or overcrowding, and in planning for the future it wants to sustain these conditions. Seeking to understand Madeira’s perception of the development model, we surveyed entrepreneurs in Madeira’s lodging, restaurant and bar, shopping, transportation, intermediation, and tourist activity industries, as well as its public sector. Even without having encountered the popularized the ideas of slow tourism, Madeira’s tourism entrepreneurs show significant alignment with the values of quieter tourism. In contrast to its mature counterparts (i.e., Europe’s other popular sun and beach destinations), for Madeira it is not a question of destroying or rehabilitating, but rather of continuing sustainable development processes. Our results suggest that although slow tourism is typically a reaction to a very advanced phase of the life cycle, it can be the result of an endogenous impulse, as is true for Madeira.

Suggested Citation

  • Josep-Francesc Valls & Luís Mota & Sara Cristina Freitas Vieira & Rossana Santos, 2019. "Opportunities for Slow Tourism in Madeira," Sustainability, MDPI, vol. 11(17), pages 1-23, August.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:17:p:4534-:d:259516
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    References listed on IDEAS

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    Cited by:

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    2. Maria Elena Menconi & Rosaria Abbate & Giulia Ceccarelli & Anna Grassi & David Grohmann, 2023. "Rural Slow Routes as Connectors of Local Communities for the Promotion of Place Identity," Sustainability, MDPI, vol. 15(4), pages 1-19, February.
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    8. Fidel Martínez-Roget & José Alberto Moutela & Xosé A. Rodríguez, 2020. "Length of Stay and Sustainability: Evidence from the Schist Villages Network (SVN) in Portugal," Sustainability, MDPI, vol. 12(10), pages 1-19, May.
    9. Salvatore Ammirato & Alberto Michele Felicetti & Cinzia Raso & Bruno Antonio Pansera & Antonio Violi, 2020. "Agritourism and Sustainability: What We Can Learn from a Systematic Literature Review," Sustainability, MDPI, vol. 12(22), pages 1-18, November.
    10. Prudente João & Lopes Helder & Rodrigues Ana & Alves Ricardo & Fernando Catarina & Noite João & Vieira Sara, 2020. "Hikes and Levadas in Madeira: Characterizing Visitors and their experience," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 10(2), pages 154-164, December.

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