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Living Lab as an Ecosystem for Development, Demonstration and Assessment of Autonomous Mobility Solutions

Author

Listed:
  • Andreja Pucihar

    (Faculty of Organizational Sciences, University of Maribor, 4000 Kranj, Slovenia)

  • Iztok Zajc

    (IBM Slovenia, 1000 Ljubljana, Slovenia)

  • Radovan Sernec

    (AV Living Lab, 1000 Ljubljana, Slovenia)

  • Gregor Lenart

    (Faculty of Organizational Sciences, University of Maribor, 4000 Kranj, Slovenia)

Abstract

Autonomous vehicles (AV) have the potential to disrupt the entire transport industry. AV may bring many opportunities as for example reduction of road accidents, less congestion on the roads, and a lower number of vehicles that are better utilized. Full AV also brings new social element as they enable mobility for all. In addition, the use of digital technologies in combination with AV introduces new business models in transportation, where the lines between car ownership, rental, and lease modes are more and more blurred. To explore the potential of AV in a smart city context, the AV Living Lab was created on the premises of BTC City in Ljubljana, Slovenia, in 2017. The AV Living lab was created to test and to learn about real-life solutions for implementation of AV. The underlying concept is BTC City as a Living lab innovation ecosystem, where the latest advanced technologies, business models, and services are tested with real users, real cars, on real roads over the real interactions in a cross-industry environment. In this paper, we describe the AV Living Lab concept and provide details of a specific use case—a large-scale pilot demonstration of AV and future mobility solutions. During the event, users participated in a survey and expressed their attitudes towards autonomous mobility. The results offer the first insights into the readiness of citizens for AV implementation and directs future actions needed for faster adoption of AV and future mobility solutions.

Suggested Citation

  • Andreja Pucihar & Iztok Zajc & Radovan Sernec & Gregor Lenart, 2019. "Living Lab as an Ecosystem for Development, Demonstration and Assessment of Autonomous Mobility Solutions," Sustainability, MDPI, vol. 11(15), pages 1-21, July.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:15:p:4095-:d:252735
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    References listed on IDEAS

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    Cited by:

    1. Hannes Thees & Harald Pechlaner & Natalie Olbrich & Arne Schuhbert, 2020. "The Living Lab as a Tool to Promote Residents’ Participation in Destination Governance," Sustainability, MDPI, vol. 12(3), pages 1-27, February.
    2. Leminen, Seppo & Rajahonka, Mervi & Wendelin, Robert & Westerlund, Mika & Nyström, Anna-Greta, 2022. "Autonomous vehicle solutions and their digital servitization business models," Technological Forecasting and Social Change, Elsevier, vol. 185(C).

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