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Environmental Proactivity and Firms’ Performance: Mediation Effect of Competitive Advantages in Spanish Wineries

Author

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  • Beatriz Junquera

    (Department of Business Administration, University of Oviedo, Avda. Cristo S-N, E-33071 Oviedo, Asturias, Spain)

  • Virginia Barba-Sánchez

    (Department of Business Administration, University of Castillla-La Mancha, ESII, Paseo de los Estudiantes s/n, 02006 Albacete, Spain)

Abstract

The main aim of this paper is to show the extent to which environmental proactivity is able to generate competitive advantages in a firm in order to improve their economic-financial performance by introducing the role of managerial perception into the analysis. This study focuses on Spanish wineries and their environmental practices and covers a total of 4598 wineries with a sample of 142 valid responses during the month of November 2015. The results can be summarized as follows. Firstly, there is positive environmental proactivity in terms of obtaining both cost-based and differentiation-based competitive advantages. Likewise, this proactivity has a positive impact on the manager’s perception of performance. Secondly, obtaining differentiation-based competitive advantages has a positive impact on the manager’s perception of performance although a negative impact on performance itself. There is, however, no significant evidence of the impact of cost-based competitive advantages on financial performance nor on the perception of performance itself, nor the impact of environmental proactivity on financial performance.

Suggested Citation

  • Beatriz Junquera & Virginia Barba-Sánchez, 2018. "Environmental Proactivity and Firms’ Performance: Mediation Effect of Competitive Advantages in Spanish Wineries," Sustainability, MDPI, vol. 10(7), pages 1-18, June.
  • Handle: RePEc:gam:jsusta:v:10:y:2018:i:7:p:2155-:d:154237
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