IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v10y2018i4p1104-d139922.html
   My bibliography  Save this article

Relational Benefit on Satisfaction and Durability in Strategic Corporate Social Responsibility

Author

Listed:
  • Minseok Kim

    (Seoul School of Integrated Technologies and Sciences, Seoul 03767, Korea)

  • Boyoung Kim

    (Seoul School of Integrated Technologies and Sciences, Seoul 03767, Korea)

  • Sungho Oh

    (Seoul School of Integrated Technologies and Sciences, Seoul 03767, Korea)

Abstract

These days, companies are moving from Corporate Social Responsibility (CSR) activities for short-term profit generation to the ones for achieving economic and social long-term goals. This phenomenon results from the idea that CSR is not a mere cost but can be used as a source of opportunity, innovation and competitive advantage. Deemed as a great business strategy, strategic CSR activities are being emphasized by various stakeholders in the global market. The purpose of this study is to present specific implications and to empirically research the relations among relational benefits, commitment, and authenticity. It identifies the main factors of relationship management in expanding the stakeholder pool and forming relationships for strategic CSR activities. To this end, we conducted a questionnaire survey of 113 CSR practitioners in Korea and analyzed how social, psychological, and economic benefits affect the satisfaction and durability of strategic CSR activities through relational commitment and authenticity. Consequently, social, psychological, and economic benefits have an impact on relationships and, by extension, have a positive effect on relational satisfaction and durability. However, economic benefits affect relational authenticity, but social and psychological benefits do not. As a result, relational benefits cannot affect satisfaction through relationships. Therefore, relational benefits and commitment are more important variables for the satisfaction and durability of strategic CSR activities.

Suggested Citation

  • Minseok Kim & Boyoung Kim & Sungho Oh, 2018. "Relational Benefit on Satisfaction and Durability in Strategic Corporate Social Responsibility," Sustainability, MDPI, vol. 10(4), pages 1-18, April.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:4:p:1104-:d:139922
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/10/4/1104/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/10/4/1104/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. gazzola patrizia, 2012. "Social Performance Enhances Financial Performance. Benefits From Csr," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 112-121, July.
    2. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
    3. Terry Beckman & Alison Colwell & Peggy Cunningham, 2009. "The Emergence of Corporate Social Responsibility in Chile: The Importance of Authenticity and Social Networks," Journal of Business Ethics, Springer, vol. 86(2), pages 191-206, March.
    4. Tamoi Janggu & Corina Joseph & Nero Madi, 2007. "The Current State of Corporate Social Responsibility Among Industrial Companies in Malaysia," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 3(3), pages 9-18, August.
    5. Marc Dreyer & Luc Chefneux & Anne Goldberg & Joachim Von Heimburg & Norberto Patrignani & Monica Schofield & Chris Shilling, 2017. "Responsible Innovation: A Complementary View from Industry with Proposals for Bridging Different Perspectives," Sustainability, MDPI, vol. 9(10), pages 1-25, September.
    6. Maria-Teresa Bosch-Badia & Joan Montllor-Serrats & Maria-Antonia Tarrazon-Rodon, 2017. "Efficiency and Sustainability of CSR Projects," Sustainability, MDPI, vol. 9(10), pages 1-18, September.
    7. Myeongju Lee & Hyunok Kim, 2017. "Exploring the Organizational Culture’s Moderating Role of Effects of Corporate Social Responsibility (CSR) on Firm Performance: Focused on Corporate Contributions in Korea," Sustainability, MDPI, vol. 9(10), pages 1-18, October.
    8. Abagail McWilliams & Donald S. Siegel & Patrick M. Wright, 2006. "Corporate Social Responsibility: Strategic Implications," Journal of Management Studies, Wiley Blackwell, vol. 43(1), pages 1-18, January.
    9. Wolfgang Ulaga, 2003. "Capturing value creation in business relationships: A customer perspective," Post-Print hal-00484963, HAL.
    10. Beverland, Michael, 2006. "The 'real thing': Branding authenticity in the luxury wine trade," Journal of Business Research, Elsevier, vol. 59(2), pages 251-258, February.
    11. Andreas Georg Scherer & Guido Palazzo, 2011. "The New Political Role of Business in a Globalized World: A Review of a New Perspective on CSR and its Implications for the Firm, Governance, and Democracy," Journal of Management Studies, Wiley Blackwell, vol. 48(4), pages 899-931, June.
    12. Juil Lee & Sang-Joon Kim & Insu Kwon, 2017. "Corporate Social Responsibility as a Strategic Means to Attract Foreign Investment: Evidence from Korea," Sustainability, MDPI, vol. 9(11), pages 1-11, November.
    13. Tamoi Janggu & Corina Joseph & Nero Madi, 2007. "The Current State of Corporate Social Responsibility Among Industrial Companies in Malaysia," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 3(3), pages 9-18, August.
    14. Thomas Osburg & René Schmidpeter (ed.), 2013. "Social Innovation," CSR, Sustainability, Ethics & Governance, Springer, edition 127, number 978-3-642-36540-9, May.
    15. Gronroos, Christian, 1990. "Relationship approach to marketing in service contexts: The marketing and organizational behavior interface," Journal of Business Research, Elsevier, vol. 20(1), pages 3-11, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Emilio Abad-Segura & Francisco Joaquín Cortés-García & Luis J. Belmonte-Ureña, 2019. "The Sustainable Approach to Corporate Social Responsibility: A Global Analysis and Future Trends," Sustainability, MDPI, vol. 11(19), pages 1-24, September.
    2. Janine Hobeika & Insaf Khelladi & Mehmet A. Orhan, 2022. "Analyzing the corporate social responsibility perception from customer relationship quality perspective. An application to the retail banking sector," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(6), pages 2053-2064, November.
    3. Sara Rodriguez-Gomez & Maria Lourdes Arco-Castro & Maria Victoria Lopez-Perez & Lazaro Rodríguez-Ariza, 2020. "Where Does CSR Come from and Where Does It Go? A Review of the State of the Art," Administrative Sciences, MDPI, vol. 10(3), pages 1-19, August.
    4. Isabel-María García-Sánchez & Víctor Amor-Esteban & Alejandra García-Sánchez, 2021. "Different Leaders in a COVID-19 Scenario: CEO Altruism and Generous Discourse," Sustainability, MDPI, vol. 13(7), pages 1-19, March.
    5. Jau-Yang Liu, 2018. "An Internal Control System that Includes Corporate Social Responsibility for Social Sustainability in the New Era," Sustainability, MDPI, vol. 10(10), pages 1-27, September.
    6. Raza, Syed Asif, 2018. "Supply chain coordination under a revenue-sharing contract with corporate social responsibility and partial demand information," International Journal of Production Economics, Elsevier, vol. 205(C), pages 1-14.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Tolossa Fufa Gulema & Yadessa Tadesse Roba, 2021. "Internal and external determinants of corporate social responsibility practices in multinational enterprise subsidiaries in developing countries: evidence from Ethiopia," Future Business Journal, Springer, vol. 7(1), pages 1-19, December.
    2. Wang Shuo & Gao Yuhui, 2016. "What do we know about corporate social responsibility research? a content analysis," The Irish Journal of Management, Sciendo, vol. 35(1), pages 1-16, April.
    3. May Tan-Mullins & Peter S. Hofman, 2014. "The Shaping of Chinese Corporate Social Responsibility," Journal of Current Chinese Affairs - China aktuell, Institute of Asian Studies, GIGA German Institute of Global and Area Studies, Hamburg, vol. 43(4), pages 3-18.
    4. Ilka Marie Frerichs & Thorsten Teichert, 2023. "Research streams in corporate social responsibility literature: a bibliometric analysis," Management Review Quarterly, Springer, vol. 73(1), pages 231-261, February.
    5. Md. Rabiul Islam & Syed Zabid Hossain, 2019. "Conceptual mapping of shared value creation by the private commercial banks in Bangladesh," Asian Journal of Sustainability and Social Responsibility, Springer, vol. 4(1), pages 1-20, December.
    6. Meyer, Margit & Waßmann, Jan, 2011. "Strategische Corporate Social Responsibility. Konzeptionelle Entwicklung und Implementierung in der Praxis am Beispiel 'dm-drogerie markt'," Research Papers on Marketing Strategy 3/2011, Julius-Maximilians-Universität Würzburg, Lehrstuhl für BWL und Marketing.
    7. Andersen, Sophie Esmann & Johansen, Trine Susanne, 2021. "Corporate citizenship: Challenging the corporate centricity in corporate marketing," Journal of Business Research, Elsevier, vol. 131(C), pages 686-699.
    8. Danny Zhao‐Xiang Huang, 2022. "An integrated theory of the firm approach to environmental, social and governance performance," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 62(S1), pages 1567-1598, April.
    9. Mario Morales-Parragué & Luis Araya-Castillo & Fidel Molina-Luque & Hugo Moraga-Flores, 2022. "Scientometric Analysis of Research on Corporate Social Responsibility," Sustainability, MDPI, vol. 14(4), pages 1-22, February.
    10. Dolores Gallardo-Vázquez & Luis Enrique Valdez-Juárez & José Luis Lizcano-Álvarez, 2019. "Corporate Social Responsibility and Intellectual Capital: Sources of Competitiveness and Legitimacy in Organizations’ Management Practices," Sustainability, MDPI, vol. 11(20), pages 1-29, October.
    11. Lei Wang & Heikki Juslin, 2011. "The effects of value on the perception of corporate social responsibility implementation: A study of Chinese youth," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 18(4), pages 246-262, July.
    12. Ovidiu-Ioan Moisescu, 2015. "Adopting and Implementing CSR Policies in Travel Agency Business: The Case of Romania," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 27(2), pages 203-220.
    13. Scherer, Andreas, 2013. "Legitimacy Strategies in a Globalized World: Organizing for Complex and Heterogeneous Environments," Papers 566, World Trade Institute.
    14. Cameron Sabadoz, 2011. "Between Profit-Seeking and Prosociality: Corporate Social Responsibility as Derridean Supplement," Journal of Business Ethics, Springer, vol. 104(1), pages 77-91, November.
    15. Alice Hengevoss, 2021. "Assessing the Impact of Nonprofit Organizations on Multi-Actor Global Governance Initiatives: The Case of the UN Global Compact," Sustainability, MDPI, vol. 13(13), pages 1-13, June.
    16. Fabio La Rosa & Sergio Paternostro & Francesca Bernini, 2023. "Corporate and regional governance antecedents of the Legality Rating of private Italian companies," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 27(1), pages 297-329, March.
    17. Francesco Perrini & Angeloantonio Russo & Antonio Tencati & Clodia Vurro, 2011. "Deconstructing the Relationship Between Corporate Social and Financial Performance," Journal of Business Ethics, Springer, vol. 102(1), pages 59-76, March.
    18. Deepa Sharma & Suman Chakraborty & Ashwath Ananda Rao & Lumen Shawn Lobo, 2023. "The Relationship of Corporate Social Responsibility and Firm Performance: A Bibliometric Overview," SAGE Open, , vol. 13(1), pages 21582440231, March.
    19. Manuel Branco & Lúcia Rodrigues, 2006. "Corporate Social Responsibility and Resource-Based Perspectives," Journal of Business Ethics, Springer, vol. 69(2), pages 111-132, December.
    20. Elasrag, Hussein, 2011. "تفعيل دور المسؤولية الاجتماعية للشركات فى التنمية الاقتصادية والاجتماعية فى الدول العربية [activation of the corporate social responsibility role in the economic and social development of Arab coun," MPRA Paper 34422, University Library of Munich, Germany.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:10:y:2018:i:4:p:1104-:d:139922. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.