IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v19y2022i16p9992-d887381.html
   My bibliography  Save this article

From Health Campaign to Interpersonal Communication: Does Traditional Diet Culture Hinder the Communication of the Chinese Gongkuai Campaign?

Author

Listed:
  • Jing Yan

    (School of Health Service Management, Anhui Medical University, No. 81, Meishan Road, Hefei 230032, China)

  • Jing Ji

    (School of Health Service Management, Anhui Medical University, No. 81, Meishan Road, Hefei 230032, China)

  • Lan Gao

    (School of Management, University of Science and Technology of China, No. 96, Jinzhai Road, Hefei 230026, China)

Abstract

Interpersonal communication is beneficial in promoting individuals’ tendency to accept health-campaign-targeted behavior. Based on the protective action decision model, this study investigated the key factors underlying individual’s interpersonal communication on the Gongkuai campaign, which was carried out during Coronavirus disease 2019 (COVID-19). The main goal of the Gongkuai campaign was to change traditional communal eating habits and reduce public health risks. An online questionnaire survey involving 618 respondents was conducted in China after the 2020 Gongkuai campaign propagated, and the data were analyzed by using the structural equation modeling technique. The results indicated that health campaign exposure is a critical determinant of perceived campaign-related knowledge and health risk perception, which are significant predictors of interpersonal communication. Meanwhile, campaign-related knowledge can elicit risk perception. Furthermore, campaign exposure influenced interpersonal communication in ways that traditional diet culture did not predict. Risk perception was also unaffected by traditional diet culture. It is worth noting that individuals’ agreement with traditional diet culture does not hinder health campaign-generated interpersonal communication in the context of public health crisis. Based on the findings, theoretical and policy implications for motivating interpersonal communication were discussed, and research limitations were pointed out.

Suggested Citation

  • Jing Yan & Jing Ji & Lan Gao, 2022. "From Health Campaign to Interpersonal Communication: Does Traditional Diet Culture Hinder the Communication of the Chinese Gongkuai Campaign?," IJERPH, MDPI, vol. 19(16), pages 1-15, August.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:16:p:9992-:d:887381
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/19/16/9992/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1660-4601/19/16/9992/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. William L. James & Kenneth J. Hatten, 1995. "Further evidence on the validity of the self typing paragraph approach: Miles and snow strategic archetypes in banking," Strategic Management Journal, Wiley Blackwell, vol. 16(2), pages 161-168.
    2. Michael K. Lindell & Seong Nam Hwang, 2008. "Households' Perceived Personal Risk and Responses in a Multihazard Environment," Risk Analysis, John Wiley & Sons, vol. 28(2), pages 539-556, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kwak, Hyokjin & Anderson, Rolph E. & Leigh, Thomas W. & Bonifield, Scott D., 2019. "Impact of salesperson macro-adaptive selling strategy on job performance and satisfaction," Journal of Business Research, Elsevier, vol. 94(C), pages 42-55.
    2. aus dem Moore, Nils & Brehm, Johannes & Breidenbach, Philipp & Ghosh, Arijit & Gruhl, Henri, 2022. "Flood risk perception after indirect flooding experience: Null results in the German housing market," Ruhr Economic Papers 976, RWI - Leibniz-Institut für Wirtschaftsforschung, Ruhr-University Bochum, TU Dortmund University, University of Duisburg-Essen.
    3. Jantsje M. Mol & W. J. Wouter Botzen & Julia E. Blasch & Hans de Moel, 2020. "Insights into Flood Risk Misperceptions of Homeowners in the Dutch River Delta," Risk Analysis, John Wiley & Sons, vol. 40(7), pages 1450-1468, July.
    4. Melissa Kelly & Lisa Connolly & Moira Dean, 2020. "Public Awareness and Risk Perceptions of Endocrine Disrupting Chemicals: A Qualitative Study," IJERPH, MDPI, vol. 17(21), pages 1-17, October.
    5. Kevin Fox Gotham & Richard Campanella & Katie Lauve‐Moon & Bradford Powers, 2018. "Hazard Experience, Geophysical Vulnerability, and Flood Risk Perceptions in a Postdisaster City, the Case of New Orleans," Risk Analysis, John Wiley & Sons, vol. 38(2), pages 345-356, February.
    6. Deepak K. Datta & Xin Liang & Martina Musteen, 2009. "Strategic Orientation and the Choice of Foreign Market Entry Mode," Management International Review, Springer, vol. 49(3), pages 269-290, June.
    7. Masahiro Shoji & Yoko Takafuji & Tetsuya Harada, 2020. "Formal education and disaster response of children: evidence from coastal villages in Indonesia," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 103(2), pages 2183-2205, September.
    8. Laura K. Siebeneck & Thomas J. Cova, 2012. "Spatial and Temporal Variation in Evacuee Risk Perception Throughout the Evacuation and Return‐Entry Process," Risk Analysis, John Wiley & Sons, vol. 32(9), pages 1468-1480, September.
    9. Zahra Asgarizadeh & Robert Gifford, 2022. "Community and psychological barriers to tsunami preparation," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 112(2), pages 1321-1336, June.
    10. Dingde Xu & Zhuolin Yong & Xin Deng & Yi Liu & Kai Huang & Wenfeng Zhou & Zhixing Ma, 2019. "Financial Preparation, Disaster Experience, and Disaster Risk Perception of Rural Households in Earthquake-Stricken Areas: Evidence From the Wenchuan and Lushan Earthquakes in China’s Sichuan Province," IJERPH, MDPI, vol. 16(18), pages 1-17, September.
    11. Jiuchang Wei & Weiwei Zhu & Dora Marinova & Fei Wang, 2017. "Household adoption of smog protective behavior: a comparison between two Chinese cities," Journal of Risk Research, Taylor & Francis Journals, vol. 20(7), pages 846-867, July.
    12. Jia He & Linmei Zhuang & Xin Deng & Dingde Xu, 2023. "Peer effects in disaster preparedness: whether opinion leaders make a difference," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 115(1), pages 187-213, January.
    13. Manqing Wu & Guochun Wu, 2020. "An Analysis of Rural Households’ Earthquake-Resistant Construction Behavior: Evidence from Pingliang and Yuxi, China," IJERPH, MDPI, vol. 17(23), pages 1-14, December.
    14. Wang, Fei & Zhang, Zhentai & Lin, Shoufu, 2023. "Purchase intention of Autonomous vehicles and industrial Policies: Evidence from a national survey in China," Transportation Research Part A: Policy and Practice, Elsevier, vol. 173(C).
    15. Alexa Tanner & Ryan Reynolds, 2020. "The near-miss of a tsunami and an emergency evacuation: the post-exposure effects on future emergency preparedness and evacuation intentions," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 104(2), pages 1679-1693, November.
    16. Khalid Oubennaceur & Karem Chokmani & Florence Lessard & Yves Gauthier & Catherine Baltazar & Jean-Patrick Toussaint, 2022. "Understanding Flood Risk Perception: A Case Study from Canada," Sustainability, MDPI, vol. 14(5), pages 1-24, March.
    17. Moore, Marguerite, 2005. "Towards a confirmatory model of retail strategy types: an empirical test of miles and snow," Journal of Business Research, Elsevier, vol. 58(5), pages 696-704, May.
    18. Ti-Ching Peng, 2021. "The effect of hazard shock and disclosure information on property and land prices: a machine-learning assessment in the case of Japan," Review of Regional Research: Jahrbuch für Regionalwissenschaft, Springer;Gesellschaft für Regionalforschung (GfR), vol. 41(1), pages 1-32, February.
    19. Jennifer A. Horney & Pia D.M. MacDonald & Marieke Van Willigen & Philip R. Berke & Jay S. Kaufman, 2010. "Individual Actual or Perceived Property Flood Risk: Did it Predict Evacuation from Hurricane Isabel in North Carolina, 2003?," Risk Analysis, John Wiley & Sons, vol. 30(3), pages 501-511, March.
    20. Dingde Xu & Chen Qing & Xin Deng & Zhuolin Yong & Wenfeng Zhou & Zhixing Ma, 2020. "Disaster Risk Perception, Sense of Pace, Evacuation Willingness, and Relocation Willingness of Rural Households in Earthquake-Stricken Areas: Evidence from Sichuan Province, China," IJERPH, MDPI, vol. 17(2), pages 1-19, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:19:y:2022:i:16:p:9992-:d:887381. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.