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“Study Natural” without Drugs: An Exploratory Study of Theory-Guided and Tailored Health Campaign Interventions to Prevent Nonmedical Use of Prescription Stimulants in College Students

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  • Zhaohui Su

    (School of Nursing, University of Texas Health Science Center at San Antonio, San Antonio, TX 78229, USA
    Center on Smart and Connected Health Technologies, University of Texas Health Science Center at San Antonio, San Antonio, TX 78229, USA
    Mays Cancer Center, University of Texas Health Science Center at San Antonio, San Antonio, TX 78229, USA)

  • Michael Mackert

    (Stan Richards School of Advertising & Public Relations, Moody College of Communication, The University of Texas at Austin, Austin, TX 78702, USA
    Department of Population Health, Dell Medical School, The University of Texas at Austin, Austin, TX 78702, USA
    Center for Health Communication, Moody College of Communication, The University of Texas at Austin, Austin, TX 78702, USA)

  • Xiaoshan Li

    (Program of Public Relations and Advertising, Beijing Normal University-Hong Kong Baptist University United International College, Zhuhai 519087, China)

  • Jiyoon (Karen) Han

    (Department of Telecommunications, Ball State University, Muncie, IN 47306, USA)

  • Brittani Crook

    (Center for Health Communication, The University of Texas at Austin, Austin, TX 78702, USA)

  • Benjamin Wyeth

    (Brand Creative, The Richards Group, Inc., Dallas, TX 75204, USA)

Abstract

Nonmedical use of prescription stimulants (NMUPS) among college students continues to rise. While some anti-NMUPS campaigns are available, little is known about the campaign development process and how well college students evaluate these messages. To bridge this gap, we developed theory-guided anti-NMUPS campaign interventions that are tailored to college students’ characteristics and evaluated students’ response towards them. A total of 445 college students (74.4% female; Mean age of 20; 18 to 35 years old) reviewed the campaign interventions and offered their evaluation via an online survey. Findings indicate that students responded to the campaigns positively. Results also indicate that female students are more likely to perceive the campaigns as effective than their male counterparts. Overall, the findings of this study suggest that theory-guided and tailored anti-NMUPS campaigns have great potential in changing students’ attitudes and behavior towards NMUPS. While this study fills critical gaps in the literature, considering the progress needed to strengthen the research field, more research is needed to further identify effective strategies that could prevent college students’ participation in NMUPS activities.

Suggested Citation

  • Zhaohui Su & Michael Mackert & Xiaoshan Li & Jiyoon (Karen) Han & Brittani Crook & Benjamin Wyeth, 2020. "“Study Natural” without Drugs: An Exploratory Study of Theory-Guided and Tailored Health Campaign Interventions to Prevent Nonmedical Use of Prescription Stimulants in College Students," IJERPH, MDPI, vol. 17(12), pages 1-15, June.
    • Handle: RePEc:gam:jijerp:v:17:y:2020:i:12:p:4421-:d:373840
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    References listed on IDEAS

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