IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v13y2016i4p404-d67581.html
   My bibliography  Save this article

A Cascade of Champions: A Qualitative Study about the MA-CORD Media Competition Implementation

Author

Listed:
  • Shaniece Criss

    (Department of Social and Behavioral Sciences, Harvard T.H. Chan School of Public Health, 677 Huntington Avenue, Kresge Building, Boston, MA 02115, USA)

  • Alvin Tran

    (Department of Nutrition, Harvard T.H. Chan School of Public Health, 655 Huntington Avenue, Boston, MA 02115, USA)

  • Claudia Ganter

    (Department of Nutrition, Harvard T.H. Chan School of Public Health, 655 Huntington Avenue, Boston, MA 02115, USA)

  • Alyssa Aftosmes-Tobio

    (Department of Nutrition, Harvard T.H. Chan School of Public Health, 655 Huntington Avenue, Boston, MA 02115, USA)

  • Steven Gortmaker

    (Department of Social and Behavioral Sciences, Harvard T.H. Chan School of Public Health, 677 Huntington Avenue, Kresge Building, Boston, MA 02115, USA)

  • Kasisomayajula Viswanath

    (Department of Social and Behavioral Sciences, Harvard T.H. Chan School of Public Health, 677 Huntington Avenue, Kresge Building, Boston, MA 02115, USA
    Dana-Farber Cancer Institute, 450 Brookline Avenue, Boston, MA 02215, USA)

  • Jo-Ann Kwass

    (Massachusetts Department of Public Health, Bureau of Community Health and Prevention, 250 Washington Street, Boston, MA 02108, USA)

  • Kirsten K. Davison

    (Department of Social and Behavioral Sciences, Harvard T.H. Chan School of Public Health, 677 Huntington Avenue, Kresge Building, Boston, MA 02115, USA
    Department of Nutrition, Harvard T.H. Chan School of Public Health, 655 Huntington Avenue, Boston, MA 02115, USA)

Abstract

A media competition was part of the Massachusetts Childhood Obesity Research Demonstration (MA-CORD) Study. Criss et al. , previously outlined the development and implementation of the competition, including variation in reach and adoption of the intervention across schools and afterschool programs. In this qualitative study, we examine community, provider, and organizational factors that explain the variation of media competition reach in school and afterschool programs, and describe the awareness of the media competition across other community sectors. Durlak and DuPre’s ecological framework for understanding effective implementation provided the theoretical underpinnings for this study. Fifty-four key informant interviews were conducted, transcribed, and analyzed. Organizational capacity of committed teachers/staff and adaptability of the media competition seemed to be drivers for higher reach within school and afterschool programs. Salient themes that emerged as facilitators of effective implementation were having a cascade of champions and providing opportunity to participate in the media competition outside traditional class time. Clinics and coalitions were identified as additional sectors aware of the media competition. Specifically, our findings offer a new perspective on intervention design and a recommended direction for further study.

Suggested Citation

  • Shaniece Criss & Alvin Tran & Claudia Ganter & Alyssa Aftosmes-Tobio & Steven Gortmaker & Kasisomayajula Viswanath & Jo-Ann Kwass & Kirsten K. Davison, 2016. "A Cascade of Champions: A Qualitative Study about the MA-CORD Media Competition Implementation," IJERPH, MDPI, vol. 13(4), pages 1-13, April.
    • Handle: RePEc:gam:jijerp:v:13:y:2016:i:4:p:404-:d:67581
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/13/4/404/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1660-4601/13/4/404/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Shaniece Criss & Lilian Cheung & Catherine Giles & Steven Gortmaker & Kasisomayajula Viswanath & Jo-Ann Kwass & Kirsten Davison, 2016. "Media Competition Implementation for the Massachusetts Childhood Obesity Research Demonstration Study (MA-CORD): Adoption and Reach," IJERPH, MDPI, vol. 13(4), pages 1-11, April.
    2. Roberts-Gray, Cynthia & Gingiss, Phyllis M. & Boerm, Melynda, 2007. "Evaluating school capacity to implement new programs," Evaluation and Program Planning, Elsevier, vol. 30(3), pages 247-257, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gugglberger, Lisa & Dür, Wolfgang, 2011. "Capacity building in and for health promoting schools: Results from a qualitative study," Health Policy, Elsevier, vol. 101(1), pages 37-43, June.
    2. Hannah J. Littlecott & Graham F. Moore & Hugh Colin Gallagher & Simon Murphy, 2019. "From Complex Interventions to Complex Systems: Using Social Network Analysis to Understand School Engagement with Health and Wellbeing," IJERPH, MDPI, vol. 16(10), pages 1-18, May.
    3. Bennett, Annemarie E. & Cunningham, Cara & Johnston Molloy, Charlotte, 2016. "An evaluation of factors which can affect the implementation of a health promotion programme under the Schools for Health in Europe framework," Evaluation and Program Planning, Elsevier, vol. 57(C), pages 50-54.
    4. Wu, Hung-Yi & Lin, Yi-Kuei & Chang, Chi-Hsiang, 2011. "Performance evaluation of extension education centers in universities based on the balanced scorecard," Evaluation and Program Planning, Elsevier, vol. 34(1), pages 37-50, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:13:y:2016:i:4:p:404-:d:67581. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.