IDEAS home Printed from https://ideas.repec.org/a/fan/mcmcmc/vhtml10.3280-mc2017-004005.html
   My bibliography  Save this article

Trends in marketing studies. A longitudinal analysis of leading Italian academic journals (2005-2015)

Author

Listed:
  • Federica Ceccotti
  • Alberto Mattiacci
  • Costanza Nosi

Abstract

The article provides a longitudinal analysis of Italian marketing studies by examining the articles published in three leading academic Journals over the period 2005-2015. The adopted research methodology is of quali-quantitative type, and combines qualitative content analysis with software-assisted text analysis. The outcomes reveal that some key tendencies emerge in both the covered topics and the adopted research methods, and the Italian marketing literature is progressively aligning to the consolidated international research practices. The study results may provide useful insights for both Italian and foreign marketing scholars.

Suggested Citation

  • Federica Ceccotti & Alberto Mattiacci & Costanza Nosi, 2017. "Trends in marketing studies. A longitudinal analysis of leading Italian academic journals (2005-2015)," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(4), pages 77-102.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2017-004005
    as

    Download full text from publisher

    File URL: http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=60332&Tipo=ArticoloPDF
    Download Restriction: Single articles can be downloaded buying download credits, for info: https://www.francoangeli.it/DownloadCredit
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Gianni Cozzi, 2009. "Come contrastare la cattiva reputazione del marketing," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2009(4), pages 5-11.
    2. Valentino Gandolfi, 2010. "La valorizzazione della dimensione sociale del marketing," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2010(2), pages 5-13.
    3. Fabio Ancarani, 2014. "Gli studi di marketing tra rigore e rilevanza, tra ricerca e didattica," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2014(2), pages 7-9.
    4. Gianni Cozzi, 2007. "L'estensione dei campi applicativi del marketing: tra analogie e specificit?," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2007(1), pages 5-13.
    5. Stefan Stremersch & Peter C. Verhoef, 2005. "Globalization of Authorship in the Marketing Discipline: Does It Help or Hinder the Field?," Marketing Science, INFORMS, vol. 24(4), pages 585-594, February.
    6. Belk, Russell W & Wallendorf, Melanie & Sherry, John F, Jr, 1989. "The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(1), pages 1-38, June.
    7. Gian Luca Marzocchi, 2006. "Introduzione. Rigore e rilevanza: un binomio realizzabile," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2006(2).
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Marco Galvagno, 2022. "The Italian contribution to the marketing literature," Italian Journal of Marketing, Springer, vol. 2022(1), pages 1-9, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Verena Brinks, 2016. "Situated affect and collective meaning: A community perspective on processes of value creation and commercialization in enthusiast-driven fields," Environment and Planning A, , vol. 48(6), pages 1152-1169, June.
    2. Daniela Andreini & Diego Rinallo & Giuseppe Pedeliento & Mara Bergamaschi, 2017. "Brands and Religion in the Secularized Marketplace and Workplace: Insights from the Case of an Italian Hospital Renamed After a Roman Catholic Pope," Journal of Business Ethics, Springer, vol. 141(3), pages 529-550, March.
    3. Manoël Pénicaud & Anne-Gaëlle Jolivot, 2023. "Consuming the Divine Grace: Circulations and Ritual Reuses of Votive Materiality in Pilgrimage Spaces [Consommer la grâce divine : Circulations et réutilisations rituelles de la matérialité votive ," Post-Print hal-04355357, HAL.
    4. Holger Strulik, 2016. "Secularization And Long-Run Economic Growth," Economic Inquiry, Western Economic Association International, vol. 54(1), pages 177-200, January.
    5. repec:cup:judgdm:v:11:y:2016:i:1:p:40-47 is not listed on IDEAS
    6. Hollenbeck, Candice R. & Peters, Cara & Zinkhan, George M., 2008. "Retail Spectacles and Brand Meaning: Insights from a Brand Museum Case Study," Journal of Retailing, Elsevier, vol. 84(3), pages 334-353.
    7. Anne-Wil Harzing & Isabel Metz, 2013. "Practicing what We Preach," Management International Review, Springer, vol. 53(2), pages 169-187, April.
    8. Karin Brondino-Pompeo, 2021. "Mapping spheres of exchange: a multidimensional approach to commoditization and singularization," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 81-95, June.
    9. Rosenzweig, Stav & Grinstein, Amir & Ofek, Elie, 2016. "Social network utilization and the impact of academic research in marketing," International Journal of Research in Marketing, Elsevier, vol. 33(4), pages 818-839.
    10. Martijn G. de Jong & Jan-Benedict E. M. Steenkamp & Bernard P. Veldkamp, 2009. "A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales," Marketing Science, INFORMS, vol. 28(4), pages 674-689, 07-08.
    11. Steven M. Shugan & Debanjan Mitra, 2009. "Metrics--When and Why Nonaveraging Statistics Work," Management Science, INFORMS, vol. 55(1), pages 4-15, January.
    12. Pizzetti, Marta & Chereau, Philippe & Soscia, Isabella & Teng, Fangyuan, 2023. "Attitudes and intentions toward masstige strategies: A cross-cultural study of French and Chinese consumers," Journal of Business Research, Elsevier, vol. 167(C).
    13. Jeff Everett & Constance Friesen & Dean Neu & Abu Shiraz Rahaman, 2018. "We Have Never Been Secular: Religious Identities, Duties, and Ethics in Audit Practice," Journal of Business Ethics, Springer, vol. 153(4), pages 1121-1142, December.
    14. Megehee, Carol M. & Ko, Eunju & Belk, Russell W., 2016. "Leaving Pleasantville: Macro/micro, public/private, conscious/non-conscious, volitional/imposed, and permanent/ephemeral transformations beyond everyday life," Journal of Business Research, Elsevier, vol. 69(1), pages 1-5.
    15. Emi Moriuchi & Michael Basil, 2019. "The Sustainability of Ohanami Cherry Blossom Festivals as a Cultural Icon," Sustainability, MDPI, vol. 11(6), pages 1-15, March.
    16. Masset, Julie & Decrop, Alain, 2016. "“God, I have so many ashtrays!” Dependences and dependencies in consumer–possession relationships," Journal of Business Research, Elsevier, vol. 69(1), pages 94-109.
    17. Nguyen, Hieu P. & Chen, Steven & Mukherjee, Sayantani, 2014. "Reverse stigma in the Freegan community," Journal of Business Research, Elsevier, vol. 67(9), pages 1877-1884.
    18. Hyde, Kenneth F. & Harman, Serhat, 2011. "Motives for a secular pilgrimage to the Gallipoli battlefields," Tourism Management, Elsevier, vol. 32(6), pages 1343-1351.
    19. Veronique Cova & Diego Rinallo, 2015. "Revisiting the separation between sacred and profane: Boundary-work in pilgrimage experiences," Post-Print hal-01492432, HAL.
    20. Compeau, Larry D. & Monroe, Kent B. & Grewal, Dhruv & Reynolds, Kristy, 2016. "Expressing and defining self and relationships through everyday shopping experiences," Journal of Business Research, Elsevier, vol. 69(3), pages 1035-1042.
    21. Girish Mallapragada & Nandini Lahiri & Atul Nerkar, 2016. "Peer Review and Research Impact," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 3(1), pages 29-41, March.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:fan:mcmcmc:v:html10.3280/mc2017-004005. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Stefania Rosato (email available below). General contact details of provider: http://www.francoangeli.it/riviste/sommario.aspx?IDRivista=210 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.