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Commited to learn: come le pmi imparano ad esportare. una analisi di casi aziendali

Author

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  • Mariasole Bann?
  • Enrico Zaninotto

Abstract

Tramite lo studio di 22 casi aziendali e grazie a un approccio Theory building, gli autori hanno potuto formulare nuove proposizioni sui processi di crescita internazionale delle imprese. Nello specifico si ? deciso di adottare l?intervista diretta quale principale strumento di indagine. Le nuove evidenze raccolte sono molteplici. Il successo nell?ingresso in mercati internazionali richiede l?acquisizione di risorse complementari, ottenibili attraverso processi intenzionali di sperimentazione e apprendimento ed ? collegato all?entit? dei costi affondati in attivit? di esplorazione. L?entit? dei costi affondati nelle attivit? esplorative dipende a sua volta dalla disponibilit? di risorse finanziarie eccedenti. Infine il rischio di un abbandono precoce del mercato si riduce in sistemi di governance aziendale capaci di stabilire contratti relazionali con i manager delegati per lo sviluppo nei mercati internazionali.

Suggested Citation

  • Mariasole Bann? & Enrico Zaninotto, 2016. "Commited to learn: come le pmi imparano ad esportare. una analisi di casi aziendali," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2016(2), pages 113-141.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2016-002007
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