Alimentazione, salute e benessere del consumatore: da determinanti di scelta ad opportunità di mercato
AbstractThe main aim of this paper is to analyse how time has modified the concept of food safety risk for consumers, determining, both, new regulatory developments, particularly related to information and consumer protection, and new market opportunities that facilitate the introduction of innovative products, including functional foods. Subsequently the work provides a brief review of the literature on consumers attitudes towards functional foods as a preamble to the empirical part of the study, where the results of a direct survey are presented in order to offer some indications to developers and marketers as well as government bodies that are interested in designing consumer communication strategies and effective health programs. The final section concludes with a discussion of the implications of the results and suggests some future research avenues.
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Bibliographic InfoArticle provided by FrancoAngeli Editore in its journal ECONOMIA AGRO-ALIMENTARE.
Volume (Year): 12 (2010)
Issue (Month): 1 ()
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Web page: http://www.francoangeli.it/riviste/sommario.asp?IDRivista=87
Find related papers by JEL classification:
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- D18 - Microeconomics - - Household Behavior - - - Consumer Protection
- I10 - Health, Education, and Welfare - - Health - - - General
- Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
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