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Brand Equity As A Determinant Of Customer Cooperation Growth In The Road Freight Transport Industry

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  • Marcin ŚWITAŁA

    (Road and Bridge Research Institute, Department of Economics, Instytutowa 1, 03-302 Warsaw, Poland)

  • Agnieszka ŁUKASIEWICZ

    (Road and Bridge Research Institute, Department of Economics, Instytutowa 1, 03-302 Warsaw, Poland)

Abstract

This article presents the results of a survey that was carried out among companies commissioning cargo handling on the national...

Suggested Citation

  • Marcin ŚWITAŁA & Agnieszka ŁUKASIEWICZ, 2021. "Brand Equity As A Determinant Of Customer Cooperation Growth In The Road Freight Transport Industry," Transport Problems, Silesian University of Technology, Faculty of Transport, vol. 16(3), pages 53-63, September.
    • Handle: RePEc:exl:1trans:v:16:y:2021:i:3:p:53-63
    DOI: 10.21307/tp-2021-041
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    References listed on IDEAS

    as
    1. Philip Kotler & Waldemar Pfoertsch, 2006. "B2B Brand Management," Springer Books, Springer, number 978-3-540-44729-0, September.
    2. Curina, Ilaria & Francioni, Barbara & Hegner, Sabrina M. & Cioppi, Marco, 2020. "Brand hate and non-repurchase intention: A service context perspective in a cross-channel setting," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
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