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Proactive and Reactive Actions of the Organization during Covid-19 Pandemic Crisis

Author

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  • Aldona Malgorzata Deren
  • Jan Skonieczny

Abstract

Purpose: The purpose of this article is to present proactive and reactive activities of organizations, which on the one hand are aimed at stopping the spread of the crisis, on the other hand reducing its negative effects on the organization. Design/Methodology/Approach: An attempt can be made to develop proactive and reactive measures for the organization to survive, thrive and acquire resilience in a pandemic crisis. Findings: On the basis of literature studies and research reports, key actions taken by organizations in the conditions of the crisis caused by Covid-19 were distinguished. These actions were analyzed, which allowed to divide them into two groups, proactive and reactive actions. Practical Implications: The distinguished activities were related to two Polish enterprises engaged in production and trade. Differences were observed in the dynamics of these two groups of actions. Originality/Value: The two groups of actions described by the authors, proactive and reactive can be recommended to various organizations addressing the challenge of the Covid-19 pandemic crisis.

Suggested Citation

  • Aldona Malgorzata Deren & Jan Skonieczny, 2021. "Proactive and Reactive Actions of the Organization during Covid-19 Pandemic Crisis," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 358-368.
    • Handle: RePEc:ers:journl:v:xxiv:y:2021:i:2:p:358-368
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    References listed on IDEAS

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    1. Rachel Doern & Nick Williams & Tim Vorley, 2019. "Special issue on entrepreneurship and crises: business as usual? An introduction and review of the literature," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 31(5-6), pages 400-412, May.
    2. Oscar Jorda & Sanjay R. Singh & Alan M. Taylor, 2022. "Longer-Run Economic Consequences of Pandemics," The Review of Economics and Statistics, MIT Press, vol. 104(1), pages 166-175, March.
    3. Kuckertz, Andreas & Brändle, Leif & Gaudig, Anja & Hinderer, Sebastian & Morales Reyes, Carlos Arturo & Prochotta, Alicia & Steinbrink, Kathrin M. & Berger, Elisabeth S.C., 2020. "Startups in times of crisis – A rapid response to the COVID-19 pandemic," Journal of Business Venturing Insights, Elsevier, vol. 13(C).
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    More about this item

    Keywords

    Covid-19; crisis; organization; action; proactive; reactive.;
    All these keywords.

    JEL classification:

    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O44 - Economic Development, Innovation, Technological Change, and Growth - - Economic Growth and Aggregate Productivity - - - Environment and Growth

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