Typological analysis as analysis method of marketing data
AbstractIn order to investigate the market and its related variables, of perceptions, attitudes, opinions or customer’s behaviour respectively, marketing research has not got other capture tools than field observation and questionnarie inquiry, and neither data measurement/interpretation devices other than statistico-mathematical methods known as „data analysis”. Progresses recorded in the past years concerning development of methods and their implementation by means of some complex data processing systems but easy to handle, provided the marketing research a powerful introspection tool. This paper shows one of the descriptive methods of data analysis and its applications for marketing data.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Economic Publishing House in its journal Management & Marketing.
Volume (Year): 4 (2009)
Issue (Month): 4 (Winter)
Contact details of provider:
hierarchical classification; marketing data; typological analysis.;
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Simona Vasilache).
If references are entirely missing, you can add them using this form.