Romanian academic marketing. Present and perspectives
AbstractThis study examines the evolution of the marketing topics in the academic curriculum of the Romanian universities. It is a historical insight into the now well developed field of study: Marketing. In the same time it is a tribute to our professors and researchers who devoted their efforts in developing a new and powerful academic domain.
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Bibliographic InfoArticle provided by Economic Publishing House in its journal Management & Marketing.
Volume (Year): 3 (2008)
Issue (Month): 2 (Summer)
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management; marketing; marketing school; Bologna process.;
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- Nicolae Al. Pop & Anca-Daniela Vl?doi, 2009. "The marketer-a complex specialist, a man of concept, decision and action," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(25), pages 9-20, February.
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