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Romanian academic marketing. Present and perspectives

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  • Nicolae Al. POP

    (Academy of Economic Studies, Bucharest)

Abstract

This study examines the evolution of the marketing topics in the academic curriculum of the Romanian universities. It is a historical insight into the now well developed field of study: Marketing. In the same time it is a tribute to our professors and researchers who devoted their efforts in developing a new and powerful academic domain.

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File URL: http://www.managementmarketing.ro/pdf/articole/102.pdf
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Bibliographic Info

Article provided by Economic Publishing House in its journal Management & Marketing.

Volume (Year): 3 (2008)
Issue (Month): 2 (Summer)
Pages:

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Handle: RePEc:eph:journl:v:3:y:2008:i:2:n:5

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Related research

Keywords: management; marketing; marketing school; Bologna process.;

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Cited by:
  1. Nicolae Al. Pop & Dan-Cristian Dabija & Ana Maria Iorga, 2014. "Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – a Global Exploratory Approach," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 26, February.
  2. Nicolae Al. Pop & Anca-Daniela Vl?doi, 2009. "The marketer-a complex specialist, a man of concept, decision and action," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(25), pages 9-20, February.

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