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An investigation of Turkish small and medium‐sized enterprises online CSR communication

Author

Listed:
  • Caner Dincer
  • Banu Dincer

Abstract

Purpose - This study, according to the importance of corporate social responsibility (CSR) communication and the technological revolution of the last decade, aims to investigate the online CSR communication of the SMEs. Design/methodology/approach - According to the study's purpose and character, the data are collected from the websites of SMEs. The firms are chosen randomly from a database of a web portal for SMEs. The websites in the sample are examined in order to explore the nature and the extent of information on CSR activities and style of presentation. Findings - The findings showed that the number of SMEs with CSR information on their websites is very low. The SMEs do not use the potential of their websites to their advantage in terms of the quantity and style. However, the study offers an overview of different CSR activities and communication styles of these activities. Research limitations/implications - The research used a sample from an SME web portal database with the result that it makes it difficult to generalize the results but they are in coherence with the results of similar studies. Practical implications - The study enriches the extant literature and provides future research areas as well as insights and basic principles for managerial use for better usage of the web. Online CSR activities that organizations may find interesting and hints to improve websites for a better style and image of good corporate citizenship are also discussed. Originality/value - The study explores in the Turkish context the current situation of online CSR communication and shows that even the SMEs are increasingly concerned with communicating ethically and responsibly to the diversity of stakeholders through the web.

Suggested Citation

  • Caner Dincer & Banu Dincer, 2010. "An investigation of Turkish small and medium‐sized enterprises online CSR communication," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 6(2), pages 197-207, June.
    • Handle: RePEc:eme:srjpps:v:6:y:2010:i:2:p:197-207
    DOI: 10.1108/17471111011051711
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    References listed on IDEAS

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    Cited by:

    1. Manveer Mann & Sang-Eun Byun & Hyejeong Kim & Kelli Hoggle, 2014. "Assessment of Leading Apparel Specialty Retailers’ CSR Practices as Communicated on Corporate Websites: Problems and Opportunities," Journal of Business Ethics, Springer, vol. 122(4), pages 599-622, July.
    2. Claudia Patricia Maldonado-Erazo & José Álvarez-García & María de la Cruz del Río-Rama & Ronny Correa-Quezada, 2020. "Corporate Social Responsibility and Performance in SMEs: Scientific Coverage," Sustainability, MDPI, vol. 12(6), pages 1-26, March.
    3. Jamali, Dima & Jain, Tanusree & Samara, Georges & Zoghbi, Edwina, 2020. "How institutions affect CSR practices in the Middle East and North Africa: A critical review," Journal of World Business, Elsevier, vol. 55(5).
    4. Esther Ortiz-Martínez & Salvador Marín-Hernández, 2020. "European Financial Services SMEs: Language in Their Sustainability Reporting," Sustainability, MDPI, vol. 12(20), pages 1-20, October.

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