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(Re)presentation of women in Indian accountancy bodies' web sites

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Author Info

  • Orthodoxia Kyriacou
  • Jatin Pancholi
  • Angathevar Baskaran

Abstract

Purpose – The purpose of this paper is to explore the representation of women in two Indian accounting professional bodies' web sites: The Institute of Chartered Accountants of India (ICAI) and The Institute of Cost and Works Accountants of India (ICWAI). Design/methodology/approach – The paper uses content analysis to explore the content of the web sites of the ICAI and ICWAI. The paper provides a multi-disciplinary framework to explore the Indian accountancy bodies' presentation of self through their web sites. Findings – The paper finds that the two Indian bodies appear to be visibly masculine; the representation of women in these two web sites is either weak or non-existent. Further, the paper finds that the language used in these sites largely excludes women by referring predominately to the masculine as representing the norm. Research limitations/implications – The content analysis has its own inherent limitations, together with the use of the information contained in the web sites. Practical implications – The paper has important practical implications for policy initiatives. It argues for greater consistency in the use of inclusive language and for careful consideration of the ways that women are portrayed in the web sites. Originality/value – The value of this paper rests on the exploration of the two Indian accountancy bodies' web sites and in encouraging debate on women's professional accountancy issues, in a country which is increasingly driven by globalised market forces.

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Bibliographic Info

Article provided by Emerald Group Publishing in its journal Qualitative Research in Accounting & Management.

Volume (Year): 7 (2010)
Issue (Month): 3 (August)
Pages: 329-352

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Handle: RePEc:eme:qrampp:v:7:y:2010:i:3:p:329-352

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Web page: http://www.emeraldinsight.com

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Related research

Keywords: Accountancy; Accounting; Gender; India; Worldwide web;

References

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Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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  1. Haynes, Kathryn, 2008. "(Re)figuring accounting and maternal bodies: The gendered embodiment of accounting professionals," Accounting, Organizations and Society, Elsevier, vol. 33(4-5), pages 328-348.
  2. Tomkins, Cyril & Groves, Roger, 1983. "The everyday accountant and researching his reality," Accounting, Organizations and Society, Elsevier, vol. 8(4), pages 361-374, October.
  3. Tomkins, Cyril & Groves, Roger, 1983. ""The everyday accountant and researching his reality": Further thoughts," Accounting, Organizations and Society, Elsevier, vol. 8(4), pages 407-415, October.
  4. Aerts, Walter & Cormier, Denis, 2009. "Media legitimacy and corporate environmental communication," Accounting, Organizations and Society, Elsevier, vol. 34(1), pages 1-27, January.
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Citations

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Cited by:
  1. Grant Samkin, 2010. "Accounting in the media," Qualitative Research in Accounting & Management, Emerald Group Publishing, vol. 7(3), pages 237-248, August.

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