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Impact of market orientation on environmental sustainability strategy

Author

Listed:
  • Kenneth Wilburn Green
  • Lisa C. Toms
  • James Clark

Abstract

Purpose - This study aims to assess the impact of an established market orientation on the implementation of green supply chain practices and environmental performance. Design/methodology/approach - Data collected from 225 manufacturing managers are analyzed using a partial least squares structural equation modeling methodology. Findings - Findings indicate that market orientation both directly and indirectly (through green supply chain management practices) impacts environmental performance. Research limitations/implications - The study focuses on the impact of a market orientation on environmental sustainability within the manufacturing sector, thereby limiting generalization to other sectors. Practical implications - Manufacturing practitioners are provided with information emphasizing the importance of implementing and maintaining a strong market orientation as a precursor to establishing an environmental sustainability strategy. Social implications - The results have important societal implications, in that a marketing approach that leads to the more rapid adoption of environmental sustainability programs within the manufacturing sector is identified. Originality/value - This is believed to be the first empirical investigation of the relationship between market orientation and environmental sustainability.

Suggested Citation

  • Kenneth Wilburn Green & Lisa C. Toms & James Clark, 2015. "Impact of market orientation on environmental sustainability strategy," Management Research Review, Emerald Group Publishing Limited, vol. 38(2), pages 217-238, February.
    • Handle: RePEc:eme:mrrpps:v:38:y:2015:i:2:p:217-238
    DOI: 10.1108/MRR-10-2013-0240
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    Citations

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    Cited by:

    1. Ammar Masood & Mohsin Altaf & Mohsin Raza Khan & Tanveer Illahi & Abdul Qayyum, 2021. "Industrial Environmental Performance: Mapping And Systematic Literature Review," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 10(4), pages 76-100, December.
    2. Dan-Cristian Dabija & Brandusa Mariana Bejan, 2018. "Green DIY store choice among socially responsible consumer generations," International Journal of Corporate Social Responsibility, Springer, vol. 3(1), pages 1-12, December.
    3. Phong Nguyen, Nguyen & Adomako, Samuel & Ahsan, Mujtaba, 2023. "The base-of- the-pyramid orientation and export performance of Vietnamese small and medium enterprises," Journal of Business Research, Elsevier, vol. 154(C).
    4. Reginald Masocha, 2019. "Normative Environmental Configuration of SMEs within the Sustainable Development Discourse in South Africa: An Empirical Study," Sustainability, MDPI, vol. 11(23), pages 1-13, November.
    5. Geyi, Dan’Asabe Godwin & Yusuf, Yahaya & Menhat, Masha S. & Abubakar, Tijjani & Ogbuke, Nnamdi J., 2020. "Agile capabilities as necessary conditions for maximising sustainable supply chain performance: An empirical investigation," International Journal of Production Economics, Elsevier, vol. 222(C).
    6. Eldon Y. Li & Shu-Fen Ko, 2021. "Employee’s Market Orientation Behavior and Firm’s Internal Marketing Mechanism: A Multilevel Perspective of Job Performance Theory," Sustainability, MDPI, vol. 13(12), pages 1-25, June.
    7. Noureddine Dahmani & Amine Belhadi & Khalid Benhida & Said Elfezazi & Fatima Ezahra Touriki & Yassine Azougagh, 2022. "Integrating lean design and eco-design to improve product design: From literature review to an operational framework," Energy & Environment, , vol. 33(1), pages 189-219, February.
    8. Eun-Jung Woo & Eungoo Kang, 2021. "Employee Environmental Capability and Its Relationship with Corporate Culture," Sustainability, MDPI, vol. 13(16), pages 1-22, August.
    9. Lu Qiu & Die Hu & Yu Wang, 2020. "How do firms achieve sustainability through green innovation under external pressures of environmental regulation and market turbulence?," Business Strategy and the Environment, Wiley Blackwell, vol. 29(6), pages 2695-2714, September.
    10. Alassane D. Yeo & Aimin Deng & Todine Y. Nadiedjoa, 2020. "The Effect of Infrastructure and Logistics Performance on Economic Performance: The Mediation Role of International Trade," Foreign Trade Review, , vol. 55(4), pages 450-465, November.
    11. Jadhav, Akshay & Orr, Stuart & Malik, Mohsin, 2019. "The role of supply chain orientation in achieving supply chain sustainability," International Journal of Production Economics, Elsevier, vol. 217(C), pages 112-125.
    12. Wenbo Jiang & Francesco Rosati & Huaqi Chai & Taiwen Feng, 2020. "Market orientation practices enhancing corporate environmental performance via knowledge creation: Does environmental management system implementation matter?," Business Strategy and the Environment, Wiley Blackwell, vol. 29(5), pages 1899-1924, July.
    13. Lorenzo Ardito & Rosa Maria Dangelico, 2018. "Firm Environmental Performance under Scrutiny: The Role of Strategic and Organizational Orientations," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(4), pages 426-440, July.
    14. Margareta Stela Florescu & Eduard Gabriel Ceptureanu & Anca Francisca Cruceru & Sebastian Ion Ceptureanu, 2019. "Sustainable Supply Chain Management Strategy Influence on Supply Chain Management Functions in the Oil and Gas Distribution Industry," Energies, MDPI, vol. 12(9), pages 1-16, April.
    15. Die Hu & Lu Qiu & Maoyan She & Yu Wang, 2021. "Sustaining the sustainable development: How do firms turn government green subsidies into financial performance through green innovation?," Business Strategy and the Environment, Wiley Blackwell, vol. 30(5), pages 2271-2292, July.
    16. Abbas Mardani & Dalia Streimikiene & Edmundas Kazimieras Zavadskas & Fausto Cavallaro & Mehrbakhsh Nilashi & Ahmad Jusoh & Habib Zare, 2017. "Application of Structural Equation Modeling (SEM) to Solve Environmental Sustainability Problems: A Comprehensive Review and Meta-Analysis," Sustainability, MDPI, vol. 9(10), pages 1-65, October.
    17. Ahashan Habib & Yukun Bao, 2019. "Impact of knowledge management capability and green supply chain management practices on firm performance," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 8(6), pages 240-255, October.
    18. Ardian Qorri & Saranda Gashi & Andrzej Kraslawski, 2021. "Performance outcomes of supply chain practices for sustainable development: A meta‐analysis of moderators," Sustainable Development, John Wiley & Sons, Ltd., vol. 29(1), pages 194-216, January.

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