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An exploration of the factors influencing social media continuance usage and information sharing intentions among Korean travellers

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  • Hur, Kyungsuk
  • Kim, Taegoo Terry
  • Karatepe, Osman M.
  • Lee, Gyehee

Abstract

The tourism and hospitality industry is largely influenced by the use of social media. However, there is still a need for more empirical research about the factors social media continuance usage and information sharing intentions among travel-related social media (TSM) users. With this realization, underpinned by elaboration likelihood model (ELM) and uses and gratifications theory (UGT), our study investigates the interrelationships of argument quality, source credibility, and information seeking, entertainment, and relationship maintenance motives, and social media continuance usage and information sharing intentions. Data gathered from TSM users in Korea were used to gauge the relationships through structural equation modeling. Argument quality leads to an increased activity in information seeking and entertainment motives, while source credibility positively influences information seeking, entertainment, and relationship maintenance motives. Information seeking, entertainment, and relationship maintenance motives trigger travelers' propensity to display higher social media continuance usage and information sharing intentions.

Suggested Citation

  • Hur, Kyungsuk & Kim, Taegoo Terry & Karatepe, Osman M. & Lee, Gyehee, 2017. "An exploration of the factors influencing social media continuance usage and information sharing intentions among Korean travellers," Tourism Management, Elsevier, vol. 63(C), pages 170-178.
    • Handle: RePEc:eee:touman:v:63:y:2017:i:c:p:170-178
    DOI: 10.1016/j.tourman.2017.06.013
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    Cited by:

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    2. Sunyoung Hlee & Hanna Lee & Chulmo Koo, 2018. "Hospitality and Tourism Online Review Research: A Systematic Analysis and Heuristic-Systematic Model," Sustainability, MDPI, vol. 10(4), pages 1-27, April.
    3. Yin Ma & Athapol Ruangkanjanases & Shih-Chih Chen, 2019. "Investigating the Impact of Critical Factors on Continuance Intention towards Cross-Border Shopping Websites," Sustainability, MDPI, vol. 11(21), pages 1-17, October.
    4. Yanyan Wang & Yann-Jou Lin & Bau-Show Lin, 2020. "The Factors that Affect Usage Intentions and Travel Intentions of Travel-Related WeChat Official Accounts," Sustainability, MDPI, vol. 12(15), pages 1-17, July.
    5. Shan-Shan Liao & Ching-Yuan Lin & Ying-Ji Chuang & Xing-Zheng Xie, 2020. "The Role of Social Capital for Short-Video Platform Users’ Travel Intentions: SEM and Fsqca Findings," Sustainability, MDPI, vol. 12(9), pages 1-22, May.
    6. Piper Liping Liu & Vincent Huang & Melannie Zhan & Xinshu Zhao, 2023. ""Nice You Share in Return": Informational Sharing, Reciprocal Sharing, and Life Satisfaction Amid COVID-19 Pandemic," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 165(2), pages 453-471, January.
    7. Chien-Ta Bruce Ho & Nathatenee Gebsombut, 2019. "Communication Factors Affecting Tourist Adoption of Social Network Sites," Sustainability, MDPI, vol. 11(15), pages 1-13, August.
    8. Taegoo Terry Kim & Osman M. Karatepe & Gyehee Lee, 2019. "Test of an integrative model of travel-related social media users’ switching intentions," Service Business, Springer;Pan-Pacific Business Association, vol. 13(2), pages 339-361, June.
    9. Luciana Chavez & Carla Ruiz & Rafael Curras & Blanca Hernandez, 2020. "The Role of Travel Motivations and Social Media Use in Consumer Interactive Behaviour: A Uses and Gratifications Perspective," Sustainability, MDPI, vol. 12(21), pages 1-23, October.
    10. Namho Chung & Inessa Tyan & Hee Chung Chung, 2017. "Social Support and Commitment within Social Networking Site in Tourism Experience," Sustainability, MDPI, vol. 9(11), pages 1-23, November.
    11. Jaffar Abbas & Shahid Mahmood & Hashim Ali & Muhammad Ali Raza & Ghaffar Ali & Jaffar Aman & Shaher Bano & Mohammad Nurunnabi, 2019. "The Effects of Corporate Social Responsibility Practices and Environmental Factors through a Moderating Role of Social Media Marketing on Sustainable Performance of Business Firms," Sustainability, MDPI, vol. 11(12), pages 1-33, June.
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