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The economic impact of on-screen tourism: The case of The Lord of the Rings and the Hobbit

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  • Li, ShiNa
  • Li, Hengyun
  • Song, Haiyan
  • Lundberg, Christine
  • Shen, Shujie

Abstract

The economic impacts of on-screen tourism are particularly interesting, and research in this area can provide useful information to governments making decisions regarding subsidising film production and forming relevant marketing strategies. No reliable and systematic approach for measuring the economic impacts of on-screen tourism currently exists, and this study is the first to evaluate the overall economic impacts of on-screen tourism by comparing the impacts of two series of films, The Lord of the Rings and the Hobbit, both filmed in New Zealand. A new approach combining econometric and computable general equilibrium modelling techniques is used in the assessment. The results show that The Lord of the Rings did not significantly impact on the tourism and economy of New Zealand, while the Hobbit Trilogy had a significant positive impact, which may be due to effective marketing strategies and media convergence.

Suggested Citation

  • Li, ShiNa & Li, Hengyun & Song, Haiyan & Lundberg, Christine & Shen, Shujie, 2017. "The economic impact of on-screen tourism: The case of The Lord of the Rings and the Hobbit," Tourism Management, Elsevier, vol. 60(C), pages 177-187.
    • Handle: RePEc:eee:touman:v:60:y:2017:i:c:p:177-187
    DOI: 10.1016/j.tourman.2016.11.023
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    Cited by:

    1. Claudia-Elena Tuclea & Georgica Gheorghe & Daniel Bulin & Maria Darabant, 2019. "The Attitude of Romanian Tourists towards Film-Induced Tourism," Cactus - The tourism journal for research, education, culture and soul, Bucharest University of Economic Studies, vol. 1(1), pages 9-14.
    2. Claudio Calero & Lindsay W Turner, 2020. "Regional economic development and tourism: A literature review to highlight future directions for regional tourism research," Tourism Economics, , vol. 26(1), pages 3-26, February.
    3. Qian Li & Meiwei Tang & Chengbo Li, 2021. "A study on the multiobjective optimization model for tourism development – Take Shanghai as example," Tourism Economics, , vol. 27(4), pages 762-776, June.
    4. Yidi Hua & Chompunuch Jittithavorn & Timothy J. Lee & Xiaohua Chen, 2021. "Contribution of TV Dramas and Movies in Strengthening Sustainable Tourism," Sustainability, MDPI, vol. 13(22), pages 1-14, November.

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