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Turning entrepreneurs into intrapreneurs: Thomas Cook, a case-study

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  • Smith, Lisa
  • Rees, Patricia
  • Murray, Noel

Abstract

The purpose of this paper is to understand how Thomas Cook can turn Entrepreneurs into Intrapreneurs by: looking at the intrinsic and extrinsic motivators as well as the factors in a corporate environment that are conducive to, and act as barriers against entrepreneurial behaviour. A case study approach was adopted. Interviews were carried out with, amongst others, entrepreneurs and intrapreneurs in Thomas Cook.

Suggested Citation

  • Smith, Lisa & Rees, Patricia & Murray, Noel, 2016. "Turning entrepreneurs into intrapreneurs: Thomas Cook, a case-study," Tourism Management, Elsevier, vol. 56(C), pages 191-204.
    • Handle: RePEc:eee:touman:v:56:y:2016:i:c:p:191-204
    DOI: 10.1016/j.tourman.2016.04.005
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    Cited by:

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    2. Joonhyeong Joseph Kim & Insin Kim, 2018. "Entrepreneurial Marketing and Airline-Cause Sponsorship Congruence: Passenger Sponsorship Response to US-Based Full-Service Airlines," Sustainability, MDPI, vol. 10(7), pages 1-20, July.
    3. Metka Stare & Dejan Križaj, 2018. "Evolution of an Innovation Network in Tourism: Towards Sectoral Innovation Eco-System," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(48), pages 438-438.
    4. repec:aud:audfin:v:20:y:2018:i:48:p:438 is not listed on IDEAS

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