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We are in the same boat: Tourist citizenship behaviors

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  • Liu, Jui Shiang
  • Tsaur, Sheng-Hshiung

Abstract

This paper applies the concept of customer organizational citizenship behaviors (CCB) to the behaviors of tour participants. Tourist citizenship behaviors (TCB) are discretionary and altruistic while efficiently promoting the effective functioning of a tour. This study aims to explore TCB. A qualitative approach and content analysis were conducted, resulting in three categories of TCB: (1) facilitating communication and management to bring harmony and conviviality to the tour; (2) displaying benevolent acts toward fellow tour members; and (3) motivating and supporting service providers. This research contributes to the current knowledge of both citizenship and tour group dynamics. Future research could develop a scale of TCB and explore the antecedents of TCB.

Suggested Citation

  • Liu, Jui Shiang & Tsaur, Sheng-Hshiung, 2014. "We are in the same boat: Tourist citizenship behaviors," Tourism Management, Elsevier, vol. 42(C), pages 88-100.
    • Handle: RePEc:eee:touman:v:42:y:2014:i:c:p:88-100
    DOI: 10.1016/j.tourman.2013.11.001
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    References listed on IDEAS

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    Cited by:

    1. Assiouras, Ioannis & Skourtis, George & Giannopoulos, Antonios & Buhalis, Dimitrios & Koniordos, Michalis, 2019. "Value co-creation and customer citizenship behavior," Annals of Tourism Research, Elsevier, vol. 78(C), pages 1-1.
    2. Chia-Wei Liu & Jen-Son Cheng, 2022. "Low-Carbon Literacy of Exhibitors in the Exhibition Industry in China," Sustainability, MDPI, vol. 14(4), pages 1-13, February.
    3. Rong-Ho Lin & Yu-Chuan Huang & Nai-Wen Chang & Shih-Wei Wu & Yu-Chang Ke, 2021. "The Mediating Effect of Ownership of Psychological Behavior and Tour Leader Experience on Accountability in Order to Explore the Sustainable Business Model of the Tourism Industry," Sustainability, MDPI, vol. 13(13), pages 1-19, June.
    4. Ching-Yi Daphne Tsai & Shih-Hao Wu & Stephen Chi-Tsun Huang, 2017. "From mandatory to voluntary: consumer cooperation and citizenship behaviour," The Service Industries Journal, Taylor & Francis Journals, vol. 37(7-8), pages 521-543, June.
    5. Rather, Raouf Ahmad & Raisinghani, Manju & Gligor, David & Parrey, Shakir Hussain & Russo, Ivan & Bozkurt, Sıddık, 2023. "Examining tourist citizenship behaviors through affective, cognitive, behavioral engagement and reputation: Symmetrical and asymmetrical approaches," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    6. Tung, Vincent Wing Sun & Chen, Po-Ju & Schuckert, Markus, 2017. "Managing customer citizenship behaviour: The moderating roles of employee responsiveness and organizational reassurance," Tourism Management, Elsevier, vol. 59(C), pages 23-35.

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