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Second-home owners' intention to purchase nature-based tourism activity products – A Norwegian case study

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  • Tangeland, Torvald
  • Vennesland, Birger
  • Nybakk, Erlend

Abstract

Tourism is acknowledged to be an important business sector in rural areas. This paper argues that second-home owners constitute an important market segment for businesses that offer nature-based tourism activities. Previous research has shown that a number of factors influence tourist behaviour. This study examined how motivation and demographic variables affect second-home owners' intention to purchase three different types of activity products: learning, adventure, and hunting products. We found substantial variations in the purchase intentions for these products among second-home owners. These intentions were influenced by push and pull motivations, age, income and educational level. Second-home owners with a high intention of purchasing nature-based tourism activity products tend to be young, high-income, and socially oriented risk takers. Businesses offering nature-based tourism activity products should use a combination of demographic and psychographic variables when they segment the second-home market.

Suggested Citation

  • Tangeland, Torvald & Vennesland, Birger & Nybakk, Erlend, 2013. "Second-home owners' intention to purchase nature-based tourism activity products – A Norwegian case study," Tourism Management, Elsevier, vol. 36(C), pages 364-376.
    • Handle: RePEc:eee:touman:v:36:y:2013:i:c:p:364-376
    DOI: 10.1016/j.tourman.2012.10.006
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    References listed on IDEAS

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    1. Tangeland, Torvald & Aas, Øystein, 2011. "Household composition and the importance of experience attributes of nature based tourism activity products – A Norwegian case study of outdoor recreationists," Tourism Management, Elsevier, vol. 32(4), pages 822-832.
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    4. Nybakk, Erlend & Hansen, Eric, 2008. "Entrepreneurial attitude, innovation and performance among Norwegian nature-based tourism enterprises," Forest Policy and Economics, Elsevier, vol. 10(7-8), pages 473-479, October.
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    7. Lunnan, Anders & Nybakk, Erlend & Vennesland, Birger, 2006. "Entrepreneurial attitudes and probability for start-ups--an investigation of Norwegian non-industrial private forest owners," Forest Policy and Economics, Elsevier, vol. 8(7), pages 683-690, October.
    8. Sikora, Adam Tomasz & Nybakk, Erlend, 2012. "Rural development and forest owner innovativeness in a country in transition: Qualitative and quantitative insights from tourism in Poland," Forest Policy and Economics, Elsevier, vol. 15(C), pages 3-11.
    9. Pomfret, Gill, 2011. "Package mountaineer tourists holidaying in the French Alps: An evaluation of key influences encouraging their participation," Tourism Management, Elsevier, vol. 32(3), pages 501-510.
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    Cited by:

    1. Hagmann, Carmen & Semeijn, Janjaap & Vellenga, David B., 2015. "Exploring the green image of airlines: Passenger perceptions and airline choice," Journal of Air Transport Management, Elsevier, vol. 43(C), pages 37-45.
    2. Watthanaklang, Duangdao & Ratanavaraha, Vatanavongs & Chatpattananan, Vuttichai & Jomnonkwao, Sajjakaj, 2016. "Measuring the motivation to ride bicycles for tourism through a comparison of tourist attractions," Transport Policy, Elsevier, vol. 52(C), pages 153-163.
    3. S. V. Ilkevich, 2018. "Senior Tourism Persp Ectives In The Context Of The Pension Reform In Russia," Strategic decisions and risk management, Real Economy Publishing House, issue 4.
    4. Prayag, Girish & Hosany, Sameer, 2014. "When Middle East meets West: Understanding the motives and perceptions of young tourists from United Arab Emirates," Tourism Management, Elsevier, vol. 40(C), pages 35-45.
    5. Olya, Hossein G.T. & Al-ansi, Amr, 2018. "Risk assessment of halal products and services: Implication for tourism industry," Tourism Management, Elsevier, vol. 65(C), pages 279-291.

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