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Discovering the hotel selection preferences of Hong Kong inbound travelers using the Choquet Integral

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  • Li, Gang
  • Law, Rob
  • Vu, Huy Quan
  • Rong, Jia

Abstract

Modeling MCDM requires the simultaneous consideration of multiple criteria but traditional statistical techniques can only evaluate these factors independently. As such, it is vital for managers to have a clear picture of customers' preferences in order to design more focused marketing strategies; whereas the existing body of work is unable to meet such a requirement. To tackle these challenges, we introduce a new technique based on deploying an aggregation function, the Choquet Integral (CI), in the tourism context. Focusing on a case study of the Hong Kong hotel industry, we demonstrate how this technique can be used to discover the preferences among travelers that affect their hotel selections. A set of criteria based on these preference profiles is then constructed. The findings are expected to benefit tourism managers worldwide.

Suggested Citation

  • Li, Gang & Law, Rob & Vu, Huy Quan & Rong, Jia, 2013. "Discovering the hotel selection preferences of Hong Kong inbound travelers using the Choquet Integral," Tourism Management, Elsevier, vol. 36(C), pages 321-330.
    • Handle: RePEc:eee:touman:v:36:y:2013:i:c:p:321-330
    DOI: 10.1016/j.tourman.2012.10.017
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    1. Abbas Aghajani Bazzazi & Morteza Osanloo & Behrooz Karimi, 2011. "A New Fuzzy Multi Criteria Decision Making Model For Open Pit Mines Equipment Selection," Asia-Pacific Journal of Operational Research (APJOR), World Scientific Publishing Co. Pte. Ltd., vol. 28(03), pages 279-300.
    2. Rong, Jia & Vu, Huy Quan & Law, Rob & Li, Gang, 2012. "A behavioral analysis of web sharers and browsers in Hong Kong using targeted association rule mining," Tourism Management, Elsevier, vol. 33(4), pages 731-740.
    3. Ngai, E. W. T. & Wat, F. K. T., 2003. "Design and development of a fuzzy expert system for hotel selection," Omega, Elsevier, vol. 31(4), pages 275-286, August.
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    2. Pelegrina, Guilherme Dean & Duarte, Leonardo Tomazeli & Grabisch, Michel & Romano, João Marcos Travassos, 2020. "The multilinear model in multicriteria decision making: The case of 2-additive capacities and contributions to parameter identification," European Journal of Operational Research, Elsevier, vol. 282(3), pages 945-956.
    3. Đorđević Aleksandar & Zečević Bojan & Hristov Stančić Branislava, 2016. "Importance of Various Service Types in Hotels - Empirical Analysis," Economic Themes, Sciendo, vol. 54(3), pages 403-423, September.
    4. Su-min Yu & Zhi-jiao Du & Xu-dong Lin & Han-yang Luo & Jian-qiang Wang, 2020. "A Stochastic Dominance-Based Approach for Hotel Selection under Probabilistic Linguistic Environment," Mathematics, MDPI, vol. 8(9), pages 1-25, September.
    5. Zajadacz Alina & Minkwitz Aleksandra, 2020. "Using Social Media Data to Plan for Tourism," Quaestiones Geographicae, Sciendo, vol. 39(3), pages 125-138, September.
    6. Ahani, Ali & Nilashi, Mehrbakhsh & Yadegaridehkordi, Elaheh & Sanzogni, Louis & Tarik, A. Rashid & Knox, Kathy & Samad, Sarminah & Ibrahim, Othman, 2019. "Revealing customers’ satisfaction and preferences through online review analysis: The case of Canary Islands hotels," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 331-343.
    7. Ruiling Sun & Zaiwu Gong & Weiwei Guo & Ashfaq Ahmad Shah & Jie Wu & Haiying Xu, 2022. "Flood disaster risk assessment of and countermeasures toward Yangtze River Delta by considering index interaction," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 112(1), pages 475-500, May.
    8. Zhang, Hong-yu & Ji, Pu & Wang, Jian-qiang & Chen, Xiao-hong, 2017. "A novel decision support model for satisfactory restaurants utilizing social information: A case study of TripAdvisor.com," Tourism Management, Elsevier, vol. 59(C), pages 281-297.
    9. Zhang, Ling & Zhang, Luping & Zhou, Peng & Zhou, Dequn, 2015. "A non-additive multiple criteria analysis method for evaluation of airline service quality," Journal of Air Transport Management, Elsevier, vol. 47(C), pages 154-161.
    10. Kedar Pandurang Joshi & Amol Dhaigude, 2021. "Revenue management for homestay with TODIM-integrated EMSR-b," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 20(2), pages 134-148, April.
    11. Popovic, Gabrijela & Stanujkic, Dragisa & Brzakovic, Miodrag & Karabasevic, Darjan, 2019. "A multiple-criteria decision-making model for the selection of a hotel location," Land Use Policy, Elsevier, vol. 84(C), pages 49-58.
    12. Li, Gang & Law, Rob & Vu, Huy Quan & Rong, Jia & Zhao, Xinyuan (Roy), 2015. "Identifying emerging hotel preferences using Emerging Pattern Mining technique," Tourism Management, Elsevier, vol. 46(C), pages 311-321.
    13. Yadegaridehkordi, Elaheh & Nilashi, Mehrbakhsh & Nizam Bin Md Nasir, Mohd Hairul & Momtazi, Saeedeh & Samad, Sarminah & Supriyanto, Eko & Ghabban, Fahad, 2021. "Customers segmentation in eco-friendly hotels using multi-criteria and machine learning techniques," Technology in Society, Elsevier, vol. 65(C).
    14. Alexandros Apostolakis & Shabbar Jaffry & Markos Kourgiantakis, 2020. "Examination of Individual Preferences for Green Hotels in Crete," Sustainability, MDPI, vol. 12(20), pages 1-17, October.
    15. Qi Wang & Shuo Wang & Si Fu, 2023. "A Sustainable Iterative Product Design Method Based on Considering User Needs from Online Reviews," Sustainability, MDPI, vol. 15(7), pages 1-16, March.

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