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The influence of low-fare airlines on vacation choices of students: Results of a stated portfolio choice experiment

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  • Grigolon, Anna B.
  • Kemperman, Astrid D.A.M.
  • Timmermans, Harry J.P.

Abstract

This paper reports the results of a portfolio model of vacation choices of students. The portfolio model concerns the combined choice of destination type, transport mode, duration, accommodation, and travel party for vacations. In addition to usual transport modes such as airline, train, bus and car, a distinction was made between low-fare airlines, as these may be especially appealing to students, and regular airlines. Stated choice data were used to estimate the model. The attributes of the transport modes were systematically varied in the experiment, while respondents were faced with free options for the other choice facets. Estimation results indicated that the developed model of portfolio choice performs satisfactory. In substantive terms, it seems that transport mode predominantly influences the portfolio choices. The attributes that are significant tend to amplify the specific role of transport modes in general and low-fare airlines in particular.

Suggested Citation

  • Grigolon, Anna B. & Kemperman, Astrid D.A.M. & Timmermans, Harry J.P., 2012. "The influence of low-fare airlines on vacation choices of students: Results of a stated portfolio choice experiment," Tourism Management, Elsevier, vol. 33(5), pages 1174-1184.
    • Handle: RePEc:eee:touman:v:33:y:2012:i:5:p:1174-1184
    DOI: 10.1016/j.tourman.2011.11.013
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    4. Wang, Bobin & Shao, Chunfu & Ji, Xun, 2017. "Dynamic analysis of holiday travel behaviour with integrated multimodal travel information usage: A life-oriented approach," Transportation Research Part A: Policy and Practice, Elsevier, vol. 104(C), pages 255-280.
    5. Grigolon, Anna B. & Borgers, Aloys W.J. & Kemperman, Astrid D.A.M. & Timmermans, Harry J.P., 2014. "Vacation length choice: A dynamic mixed multinomial logit model," Tourism Management, Elsevier, vol. 41(C), pages 158-167.
    6. Rashidi, Taha H. & Koo, Tay T.R., 2016. "An analysis on travel party composition and expenditure: a discrete-continuous model," Annals of Tourism Research, Elsevier, vol. 56(C), pages 48-64.
    7. van Cranenburgh, S. & Chorus, C.G. & van Wee, B., 2014. "Vacation behaviour under high travel cost conditions – A stated preference of revealed preference approach," Tourism Management, Elsevier, vol. 43(C), pages 105-118.
    8. Sung-Bum Kim & Ki-Joon Kwon, 2018. "Examining the Relationships of Image and Attitude on Visit Intention to Korea among Tanzanian College Students: The Moderating Effect of Familiarity," Sustainability, MDPI, vol. 10(2), pages 1-15, January.
    9. David Boto-García & Petr Mariel & José Baños Pino & Antonio Alvarez, 2022. "Tourists’ willingness to pay for holiday trip characteristics: A Discrete Choice Experiment," Tourism Economics, , vol. 28(2), pages 349-370, March.
    10. Escobar-Rodríguez, T. & Carvajal-Trujillo, E., 2014. "Online purchasing tickets for low cost carriers: An application of the unified theory of acceptance and use of technology (UTAUT) model," Tourism Management, Elsevier, vol. 43(C), pages 70-88.
    11. Bogicevic, Vanja & Yang, Wan & Cobanoglu, Cihan & Bilgihan, Anil & Bujisic, Milos, 2016. "Traveler anxiety and enjoyment: The effect of airport environment on traveler's emotions," Journal of Air Transport Management, Elsevier, vol. 57(C), pages 122-129.
    12. Battisti, Enrico & Giachino, Chiara & Iaia, Lea & Stylianou, Ioanna & Papatheodorou, Andreas, 2022. "Air transport and mood in younger generations: The role of travel significance and COVID-19," Journal of Air Transport Management, Elsevier, vol. 103(C).
    13. Huiye Ma & Nicole Ronald & Theo Arentze & Harry Timmermans, 2013. "Negotiating on location, timing, duration, and participant in agent-mediated joint activity-travel scheduling," Journal of Geographical Systems, Springer, vol. 15(4), pages 427-451, October.
    14. Thrane, Christer, 2016. "Students' summer tourism: Determinants of length of stay (LOS)," Tourism Management, Elsevier, vol. 54(C), pages 178-184.
    15. Kim, Eui-Jin & Kim, Youngseo & Jang, Sunghoon & Kim, Dong-Kyu, 2021. "Tourists’ preference on the combination of travel modes under Mobility-as-a-Service environment," Transportation Research Part A: Policy and Practice, Elsevier, vol. 150(C), pages 236-255.
    16. Dobruszkes, Frédéric, 2013. "The geography of European low-cost airline networks: a contemporary analysis," Journal of Transport Geography, Elsevier, vol. 28(C), pages 75-88.
    17. Kemperman, Astrid, 2021. "A review of research into discrete choice experiments in tourism: Launching the Annals of Tourism Research Curated Collection on Discrete Choice Experiments in Tourism," Annals of Tourism Research, Elsevier, vol. 87(C).
    18. Koo, Tay T.R. & Hossein Rashidi, Taha & Park, Jin-Woo & Wu, Cheng-Lung & Tseng, Wen-Chun, 2017. "The effect of enhanced international air access on the demand for peripheral tourism destinations: Evidence from air itinerary choice behaviour of Korean visitors to Australia," Transportation Research Part A: Policy and Practice, Elsevier, vol. 106(C), pages 116-129.
    19. Akamavi, Raphaël K. & Mohamed, Elsayed & Pellmann, Katharina & Xu, Yue, 2015. "Key determinants of passenger loyalty in the low-cost airline business," Tourism Management, Elsevier, vol. 46(C), pages 528-545.

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