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Driving innovation through ambidextrous service provision — long life cycle products in manufacturing contexts

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  • Fain, Nusa
  • Wagner, Beverly
  • Kay, Neil

Abstract

The aim of this paper is to explore the possibility that continuous improvement rather than radical innovation in the case of long life-cycle products can be consistent with both economic growth and the market drive towards sustainability in some circumstances. Sustainability within this context is defined in terms of extending the new product development (NPD) process to encapsulate cost and waste reduction by continuous incremental innovation and servicing of existing products. Ambidexterity is introduced as the enabler of sustainable service provision within this context. The paper discusses a conceptual framework for driving innovation through ambidextrous service provision and provides an illustrative case to support it. It contributes to the innovation and sustainability literature through acknowledging the importance of both exploration and exploitation within NPD processes, integrating this with sustainable service provision, and with particular reference to Product Service Systems (PSS).

Suggested Citation

  • Fain, Nusa & Wagner, Beverly & Kay, Neil, 2018. "Driving innovation through ambidextrous service provision — long life cycle products in manufacturing contexts," Technological Forecasting and Social Change, Elsevier, vol. 130(C), pages 3-13.
    • Handle: RePEc:eee:tefoso:v:130:y:2018:i:c:p:3-13
    DOI: 10.1016/j.techfore.2017.05.013
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    References listed on IDEAS

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    Cited by:

    1. Münch, Christopher & Marx, Emanuel & Benz, Lukas & Hartmann, Evi & Matzner, Martin, 2022. "Capabilities of digital servitization: Evidence from the socio-technical systems theory," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    2. Gang Wang & Linwei Li & Gang Ma, 2019. "Entrepreneurial Business Tie and Product Innovation: A Moderated Mediation Model," Sustainability, MDPI, vol. 11(23), pages 1-18, November.
    3. Xing, Yijun & Liu, Yipeng, 2023. "Integrating product-service innovation into green supply chain management from a life cycle perspective: A systematic review and future research directions," Technovation, Elsevier, vol. 126(C).
    4. Elfindah Princes, 2019. "Ambidextrous Leadership in Manufacture Industry in Indonesia," GATR Journals jmmr228, Global Academy of Training and Research (GATR) Enterprise.
    5. Jingjing Qian & Chao Chen & Yun Zhong, 2022. "Environmental Regulation and Sustainable Growth of Enterprise Value: Mediating Effect Analysis Based on Technological Innovation," Sustainability, MDPI, vol. 14(21), pages 1-16, October.

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