IDEAS home Printed from https://ideas.repec.org/a/eee/socmed/v69y2009i9p1402-1408.html
   My bibliography  Save this article

Governing childhood obesity: Framing regulation of fast food advertising in the Australian print media

Author

Listed:
  • Henderson, Julie
  • Coveney, John
  • Ward, Paul
  • Taylor, Anne

Abstract

Childhood obesity is widely constructed as reaching epidemic proportions with consumption of fast food viewed as a contributing factor. This paper analyses media reporting of the regulation of fast food consumption to children. A media search of five Australian newspapers for the period January 2006 to June 2008 elicited 100 articles relating to the regulation of fast food advertising to children. Content and thematic analysis of the articles reveal conflicting perspectives on the role of the state; the level of accountability of the food and advertising industries; and responsibilities of parents for regulating fast food consumption in children. The Federal Government, food and advertising industries and free to air broadcasters favour industry self-regulation and personal responsibility for fast food consumption while the proponents of government regulation include consumer groups, state government health ministers, nutrition and public health academics and medical and health foundations. The regulation of fast food advertising to children is discussed in relation to ideas about governance and the public health strategies which follow from these ideas. The paper argues that all proposed solutions are indicative of a neoliberal approach to the governance of health insofar as the responsibility for regulation of food marketing is viewed as lying with industry and the regulation of lifestyle risk is viewed as an individual responsibility.

Suggested Citation

  • Henderson, Julie & Coveney, John & Ward, Paul & Taylor, Anne, 2009. "Governing childhood obesity: Framing regulation of fast food advertising in the Australian print media," Social Science & Medicine, Elsevier, vol. 69(9), pages 1402-1408, November.
    • Handle: RePEc:eee:socmed:v:69:y:2009:i:9:p:1402-1408
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0277-9536(09)00544-9
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Rachel Colls & Bethan Evans, 2008. "Embodying Responsibility: Children's Health and Supermarket Initiatives," Environment and Planning A, , vol. 40(3), pages 615-631, March.
    2. anonymous, 1979. "Government: the federal government shifts gears," Economic Perspectives, Federal Reserve Bank of Chicago, vol. 3(Jan), pages 18-20.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sylvie Borau & Jean-François Bonnefon, 2019. "The Imaginary Intrasexual Competition: Advertisements Featuring Provocative Female Models Trigger Women to Engage in Indirect Aggression," Journal of Business Ethics, Springer, vol. 157(1), pages 45-63, June.
    2. Farrell, Lucy C. & Warin, Megan J. & Moore, Vivienne M. & Street, Jackie M., 2016. "Socio-economic divergence in public opinions about preventive obesity regulations: Is the purpose to ‘make some things cheaper, more affordable’ or to ‘help them get over their own ignorance’?," Social Science & Medicine, Elsevier, vol. 154(C), pages 1-8.
    3. Barlow, P. & Thow, A.M., 2021. "Neoliberal discourse, actor power, and the politics of nutrition policy: A qualitative analysis of informal challenges to nutrition labelling regulations at the World Trade Organization, 2007–2019," Social Science & Medicine, Elsevier, vol. 273(C).
    4. Fernanda Mediano & Camila Fierro & Camila Corvalán & Marcela Reyes & Teresa Correa, 2023. "Framing a New Nutrition Policy: Changes on Key Stakeholder’s Discourses throughout the Implementation of the Chilean Food Labelling Law," IJERPH, MDPI, vol. 20(9), pages 1-15, May.
    5. Lacy-Nichols, Jennifer & Scrinis, Gyorgy & Carey, Rachel, 2020. "The evolution of Coca-Cola Australia’s soft drink reformulation strategy 2003–2017: A thematic analysis of corporate documents," Food Policy, Elsevier, vol. 90(C).
    6. Chien Thang Pham & Trang Ta Thi Nguyet, 2022. "Using Media to Influence Consumer Attitudes to Domestic Goods in Vietnam by Framing Public Interest: A Media Framing Effect Analysis," SAGE Open, , vol. 12(4), pages 21582440221, November.
    7. Rowbotham, Samantha & McKinnon, Merryn & Marks, Leah & Hawe, Penelope, 2019. "Research on media framing of public policies to prevent chronic disease: A narrative synthesis," Social Science & Medicine, Elsevier, vol. 237(C), pages 1-1.
    8. Baker, Phillip & Gill, Timothy & Friel, Sharon & Carey, Gemma & Kay, Adrian, 2017. "Generating political priority for regulatory interventions targeting obesity prevention: an Australian case study," Social Science & Medicine, Elsevier, vol. 177(C), pages 141-149.
    9. Greener, Joe & Douglas, Flora & van Teijlingen, Edwin, 2010. "More of the same? Conflicting perspectives of obesity causation and intervention amongst overweight people, health professionals and policy makers," Social Science & Medicine, Elsevier, vol. 70(7), pages 1042-1049, April.
    10. Georgiana-Raluca Lădaru & Marian Siminică & Maria Claudia Diaconeasa & Diana Maria Ilie & Carmen-Elena Dobrotă & Marian Motofeanu, 2021. "Influencing Factors and Social Media Reflections of Bakery Products Consumption in Romania," Sustainability, MDPI, vol. 13(6), pages 1-17, March.
    11. Clarke, Brydie & Swinburn, Boyd & Sacks, Gary, 2020. "Understanding the LiveLighter® obesity prevention policy processes: An investigation using political science and systems thinking," Social Science & Medicine, Elsevier, vol. 246(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Andreassen, Hege K. & Kjekshus, Lars Erik & Tjora, Aksel, 2015. "Survival of the project: A case study of ICT innovation in health care," Social Science & Medicine, Elsevier, vol. 132(C), pages 62-69.
    2. Hoyez, Anne-Cécile, 2007. "The 'world of yoga': The production and reproduction of therapeutic landscapes," Social Science & Medicine, Elsevier, vol. 65(1), pages 112-124, July.
    3. Langenohl, Andreas, 2009. "Social security and financial professionalism in "Neo-Liberalism": Perspectives for economic sociology," economic sociology. perspectives and conversations, Max Planck Institute for the Study of Societies, vol. 10(2), pages 22-26.
    4. McPhail, Deborah & Chapman, Gwen E. & Beagan, Brenda L., 2011. ""Too much of that stuff can't be good": Canadian teens, morality, and fast food consumption," Social Science & Medicine, Elsevier, vol. 73(2), pages 301-307, July.
    5. Glenda Riley, Robin & Manias, Elizabeth, 2006. "Governance in operating room nursing: Nurses' knowledge of individual surgeons," Social Science & Medicine, Elsevier, vol. 62(6), pages 1541-1551, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:socmed:v:69:y:2009:i:9:p:1402-1408. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/315/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.