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Here today, gone tomorrow: The organization of temporary retailscapes and the creation of frenzy shopping

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  • Spitzkat, Anna
  • Fuentes, Christian

Abstract

The aim of this paper is to explore, conceptualize, and critically discuss how the temporary retail site of the pop-up store works towards inciting consumers to buy products which have previously been discarded. Drawing on, and developing, the concept of the retailscape, we use empirical material from an ethnographic study to show how the temporal retailscape of the pop-up store is assembled, and how it shapes shopping practice. The spatial organization of these stores, their ephemeral nature, the limited product availability, and the unconventional spatial organization enable what we term frenzy shopping – a distinct mode of emotionally-intensive shopping whereby previously established shopping norms and rules of conduct are temporarily suspended.

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  • Spitzkat, Anna & Fuentes, Christian, 2019. "Here today, gone tomorrow: The organization of temporary retailscapes and the creation of frenzy shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 198-207.
    • Handle: RePEc:eee:joreco:v:49:y:2019:i:c:p:198-207
    DOI: 10.1016/j.jretconser.2019.03.010
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    2. Rosenbaum, Mark S. & Edwards, Karen & Ramirez, Germán Contreras, 2021. "The benefits and pitfalls of contemporary pop-up shops," Business Horizons, Elsevier, vol. 64(1), pages 93-106.
    3. Gupta, Shipra & Coskun, Merve, 2021. "The influence of human crowding and store messiness on consumer purchase intention– the role of contamination and scarcity perceptions," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    4. Mondal, Jalaluddin & Chakrabarti, Somnath, 2021. "Insights and anatomy of brand experience in app-based retailing (eRBX): Critical play of physical evidence and enjoyment," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    5. Malin Sundström & Christine Lundberg & Vassilios Ziakas, 2021. "Episodic Retail Settings: A Sustainable and Adaptive Strategy for City Centre Stores," Sustainability, MDPI, vol. 13(5), pages 1-17, February.

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