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Does innovation-orientation lead to retail industry growth? Empirical evidence from patent analysis

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  • Pantano, Eleonora
  • Priporas, Constantinos-Vasilios
  • Sorace, Stefano
  • Iazzolino, Gianpaolo

Abstract

Competitiveness and complexity in the retail industry are increasing due to rapid technological changes and diffusion. Patent analysis is largely used in innovation studies to assess and monitor technological changes in different sectors. The aim of this paper is to provide a comprehensive view of the innovative forces affecting the retailing sector, by focusing on the evaluation of innovation levels through the classification and analysis of patented innovations. The findings show that retailers might shift to more innovation-oriented strategies in order to propose innovative consumer solutions, due to the support of the technology advancements highlighted by the strong patent track record. Our study contributes to the literature by providing empirical evidence of critical areas for innovation in retailing and by offering bibliometric and patent analytical methods measures relative to the innovative forces affecting retailing, which might push the sector to be increasingly an innovation-oriented one. Finally, the high level of property rights (defined by the huge amount of patents) pushes retailers to invest more on acquiring patented technologies to achieve advantages over competitors or to adopt novel management practices as substitutes for patents.

Suggested Citation

  • Pantano, Eleonora & Priporas, Constantinos-Vasilios & Sorace, Stefano & Iazzolino, Gianpaolo, 2017. "Does innovation-orientation lead to retail industry growth? Empirical evidence from patent analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 88-94.
    • Handle: RePEc:eee:joreco:v:34:y:2017:i:c:p:88-94
    DOI: 10.1016/j.jretconser.2016.10.001
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    References listed on IDEAS

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    Cited by:

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    2. Byeongki Jeong & Janghyeok Yoon, 2017. "Competitive Intelligence Analysis of Augmented Reality Technology Using Patent Information," Sustainability, MDPI, vol. 9(4), pages 1-22, March.
    3. Savastano Marco & Anagnoste Sorin, 2020. "Pioneering Strategies in Retail Settings: An Empirical Study of Successful Practices," Management & Marketing, Sciendo, vol. 15(4), pages 643-663, December.
    4. Pantano, Eleonora & Pizzi, Gabriele, 2020. "Forecasting artificial intelligence on online customer assistance: Evidence from chatbot patents analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    5. Pantano, Eleonora & Passavanti, Rosanna & Priporas, Constantinos-Vasilios & Verteramo, Saverino, 2018. "To what extent luxury retailing can be smart?," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 94-100.
    6. Liu, Weiwei & Song, Yifan & Bi, Kexin, 2021. "Exploring the patent collaboration network of China's wind energy industry: A study based on patent data from CNIPA," Renewable and Sustainable Energy Reviews, Elsevier, vol. 144(C).
    7. Pantano, Eleonora & Vannucci, Virginia, 2019. "Who is innovating? An exploratory research of digital technologies diffusion in retail industry," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 297-304.
    8. Albors-Garrigos, Jose, 2020. "Barriers and enablers for innovation in the retail sector: Co-innovating with the customer. A case study in grocery retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    9. Natalia Germanjuk, 2018. "Investments In The Development Of Innovative Management In The Company," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 4(4).
    10. Manajit Chakraborty & Maksym Byshkin & Fabio Crestani, 2020. "Patent citation network analysis: A perspective from descriptive statistics and ERGMs," PLOS ONE, Public Library of Science, vol. 15(12), pages 1-28, December.
    11. Costantiello, Alberto & Laureti, Lucio & De Cristoforo, Gianluca & Leogrande, Angelo, 2021. "The Innovation-Sales Growth Nexus in Europe," MPRA Paper 106858, University Library of Munich, Germany, revised 28 Mar 2021.
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    13. Radka Bauerova, 2019. "Online Grocery Shopping Acceptance: The Impact on the Perception of New Technologies and Loyalty in Retailing," Central European Business Review, Prague University of Economics and Business, vol. 2019(3), pages 18-34.
    14. Michel Muschkiet & Tobias Wulfert & Robert Woroch & Gero Strobel & Leonardo Banh, 2023. "Unleashing the digital building bricks," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-22, December.
    15. Shaikh, Aijaz A. & Karjaluoto, Heikki & Häkkinen, Juho, 2018. "Understanding moderating effects in increasing share-of-wallet and word-of-mouth: A case study of Lidl grocery retailer," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 45-53.
    16. Patel, Pankaj C. & Pearce, John A., 2018. "The survival consequences of intellectual property for retail ventures," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 77-84.
    17. Torres de Oliveira, Rui & Indulska, Marta & Steen, John & Verreynne, Martie-Louise, 2020. "Towards a framework for innovation in retailing through social media," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    18. Daiho Uhm & Jea-Bok Ryu & Sunghae Jun, 2017. "An Interval Estimation Method of Patent Keyword Data for Sustainable Technology Forecasting," Sustainability, MDPI, vol. 9(11), pages 1-19, November.
    19. Pantano, Eleonora & Priporas, Constantinos-Vasilios & Stylos, Nikolaos, 2018. "Knowledge Push Curve (KPC) in retailing: Evidence from patented innovations analysis affecting retailers' competitiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 150-160.
    20. Pantano, Eleonora & Dennis, Charles, 2017. "Exploring the origin of retail stores in Europe: Evidence from Southern Italy from the 6th century BCE to the 3rd century BCE," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 243-249.
    21. Alexander, Bethan & Kent, Anthony, 2022. "Change in technology-enabled omnichannel customer experiences in-store," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).

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