IDEAS home Printed from https://ideas.repec.org/a/eee/joreco/v18y2011i4p278-284.html
   My bibliography  Save this article

Materialism and brand engagement as shopping motivations

Author

Listed:
  • Goldsmith, Ronald E.
  • Flynn, Leisa R.
  • Clark, Ronald A.

Abstract

The purpose of these two studies was to test hypothesized motivations thought to influence shopping activity. Surveys of U.S. student consumers (n's=258 and 256) provided the data. The findings show that liking to shop is positively related to brand engagement in self-concept and to material values. Different dimensions of materialism appear to motivate shopping to different degrees and apparently account for the positive relationship between brand engagement and shopping. Separate analyses for men and women suggest that the genders are differently motivated to shop.

Suggested Citation

  • Goldsmith, Ronald E. & Flynn, Leisa R. & Clark, Ronald A., 2011. "Materialism and brand engagement as shopping motivations," Journal of Retailing and Consumer Services, Elsevier, vol. 18(4), pages 278-284.
    • Handle: RePEc:eee:joreco:v:18:y:2011:i:4:p:278-284
    DOI: 10.1016/j.jretconser.2011.02.001
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969698911000026
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jretconser.2011.02.001?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Belk, Russell W, 1985. "Materialism: Trait Aspects of Living in the Material World," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(3), pages 265-280, December.
    2. Babin, Barry J & Darden, William R & Griffin, Mitch, 1994. "Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(4), pages 644-656, March.
    3. Kim, Hye-Young & Kim, Youn-Kyung, 2008. "Shopping enjoyment and store shopping modes: The moderating influence of chronic time pressure," Journal of Retailing and Consumer Services, Elsevier, vol. 15(5), pages 410-419.
    4. Bijou Yang & David Lester, 2005. "Gender differences in e-commerce," Applied Economics, Taylor & Francis Journals, vol. 37(18), pages 2077-2089.
    5. Richins, Marsha L & Dawson, Scott, 1992. "A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(3), pages 303-316, December.
    6. Meneely, Lisa & Strugnell, Chris & Burns, Amy, 2009. "Elderly consumers and their food store experiences," Journal of Retailing and Consumer Services, Elsevier, vol. 16(6), pages 458-465.
    7. Sandor Czellar & D. Sprott & E. Spangenberg, 2009. "The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale," Post-Print hal-00458392, HAL.
    8. Ishida Junichiro & Nosaka Hiromi, 2007. "Gender Specialization of Skill Acquisition," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 7(1), pages 1-35, November.
    9. Lisa Ryan & Suzanne Dziurawiec, 2001. "Materialism and Its Relationship to Life Satisfaction," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 55(2), pages 185-197, August.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Goldsmith, Ronald, 2016. "The Big Five, happiness, and shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 52-61.
    2. Lim, Weng Marc & Phang, Cynthia Su Chen & Lim, Ai Ling, 2020. "The effects of possession- and social inclusion-defined materialism on consumer behavior toward economical versus luxury product categories, goods versus services product types, and individual versus ," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
    3. S. Terason & P. Pattanayanon & C. Lin, 2019. "The Impact of Materialistic Values on Thai Consumers’ Brand Engagement in Self-Concept for Luxury Products," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 119-131.
    4. Olga Nechaeva & Valentina Mazzoli & Raffaele Donvito, 2023. "Brand engagement into self-concept and culture: a literature review for a future research agenda," Journal of Brand Management, Palgrave Macmillan, vol. 30(5), pages 414-431, September.
    5. Muhammad Rehan Masoom & Md Moniruzzaman Sarker, 2017. "Rising materialism in the developing economy: Assessing materialistic value orientation in contemporary Bangladesh," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1345049-134, January.
    6. Parguel, Béatrice & Lunardo, Renaud & Benoit-Moreau, Florence, 2017. "Sustainability of the sharing economy in question: When second-hand peer-to-peer platforms stimulate indulgent consumption," Technological Forecasting and Social Change, Elsevier, vol. 125(C), pages 48-57.
    7. Flurry, Laura A. & Swimberghe, Krist & Allen, Juliann, 2021. "Exposing the moderating impact of parent-child value congruence on the relationship between adolescents’ materialism and subjective well-being," Journal of Business Research, Elsevier, vol. 128(C), pages 290-302.
    8. Goldsmith, Ronald E. & Reinecke Flynn, Leisa & Clark, Ronald A., 2014. "The etiology of the frugal consumer," Journal of Retailing and Consumer Services, Elsevier, vol. 21(2), pages 175-184.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Küper, Inken & Edinger-Schons, Laura Marie, 2020. "Is sharing up for sale? Monetary exchanges in the sharing economy," Journal of Business Research, Elsevier, vol. 121(C), pages 223-234.
    2. Soo Tan & Siok Tambyah & Ah Kau, 2006. "The Influence of Value Orientations and Demographics on Quality-of-Life Perceptions: Evidence from a National Survey of Singaporeans," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 78(1), pages 33-59, August.
    3. Liselot Hudders & Mario Pandelaere, 2012. "The Silver Lining of Materialism: The Impact of Luxury Consumption on Subjective Well-Being," Journal of Happiness Studies, Springer, vol. 13(3), pages 411-437, June.
    4. James Roberts & Aimee Clement, 2007. "Materialism and Satisfaction with Over-All Quality Of Life and Eight Life Domains," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 82(1), pages 79-92, May.
    5. Ahuvia, Aaron, 2008. "If money doesn't make us happy, why do we act as if it does?," Journal of Economic Psychology, Elsevier, vol. 29(4), pages 491-507, August.
    6. Justyna Kramarczyk & Mathieu Alemany Oliver, 2022. "Accumulative vs. Appreciative Expressions of Materialism: Revising Materialism in Light of Polish Simplifiers and New Materialism," Journal of Business Ethics, Springer, vol. 175(4), pages 701-719, February.
    7. Sirgy, M. Joseph & Lee, Dong-Jin & Yu, Grace B. & Gurel-Atay, Eda & Tidwell, John & Ekici, Ahmet, 2016. "Self-expressiveness in shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 292-299.
    8. Dariusz Drążkowski & Radosław Trepanowski, 2022. "A Longitudinal Experimental Study Examining How and Whether Practicing Acts of Kindness Affects Materialism," IJERPH, MDPI, vol. 19(23), pages 1-12, December.
    9. Jiah Yoo & Yuri Miyamoto & Uwana Evers & Julie Lee & Nancy Wong, 2021. "Does Materialism Hinder Relational Well-Being? The Role of Culture and Social Motives," Journal of Happiness Studies, Springer, vol. 22(1), pages 241-261, January.
    10. Hongyan Jiang & Peizhen Sun & Yeyi Liu & Mengjie Pan, 2016. "Gratitude and Late Adolescents’ School Well-being: The Mediating Role of Materialism," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 127(3), pages 1363-1376, July.
    11. Thyroff, Anastasia & Kilbourne, William E., 2018. "Self-enhancement and individual competitiveness as mediators in the materialism/consumer satisfaction relationship," Journal of Business Research, Elsevier, vol. 92(C), pages 189-196.
    12. Weaver, S. Todd & Moschis, George P. & Davis, Teresa, 2011. "Antecedents of materialism and compulsive buying: A life course study in Australia," Australasian marketing journal, Elsevier, vol. 19(4), pages 247-256.
    13. Gong Sun & Wangshuai Wang & Zhiming Cheng & Jie Li & Junhua Chen, 2017. "The Intermediate Linkage Between Materialism and Luxury Consumption: Evidence from the Emerging Market of China," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 132(1), pages 475-487, May.
    14. Jaspers, Esther, 2018. "Opening up on consumer materialism," Other publications TiSEM a21cb1c8-5af1-46cc-9ea0-a, Tilburg University, School of Economics and Management.
    15. Dave Webb & Janine Wong, 2014. "Exploring Antecedents of Charitable Giving and Their Impact on Subjective Well-Being in Singapore," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 117(1), pages 65-87, May.
    16. Karabati, Serdar & Cemalcilar, Zeynep, 2010. "Values, materialism, and well-being: A study with Turkish university students," Journal of Economic Psychology, Elsevier, vol. 31(4), pages 624-633, August.
    17. E. Telci, 2013. "High shopping mall patronage: is there a dark side?," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(5), pages 2517-2528, August.
    18. Lumnije Thaçi & Arbnora Gërxhaliu, 2018. "Tax Structure and Developing Countries," European Journal of Economics and Business Studies Articles, Revistia Research and Publishing, vol. 4, January -.
    19. Guiot, Denis & Roux, Dominique, 2010. "A Second-hand Shoppers’ Motivation Scale: Antecedents, Consequences, and Implications for Retailers," Journal of Retailing, Elsevier, vol. 86(4), pages 355-371.
    20. Soo Jiuan Tan & Siok Kuan Tambyah, 2016. "Shifting Values and Life Satisfaction: A Sequential Cross-Sectional Study of the Influence of Values on Subjective Wellbeing in Singapore," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 127(3), pages 1391-1416, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:joreco:v:18:y:2011:i:4:p:278-284. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-retailing-and-consumer-services .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.