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Company structure and market strategy

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  • Mansfield, R
  • Todd, D
  • Wheeler, J
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    Abstract

    The importance of the relationships between company strategies and structures is noted, as is the relative dearth of empirical work in this area. The article reports a preliminary study of 24 companies investigating the relationships between strategies of diversification and geographic dispersion of territories covered and structural variables relating to the number of structural differentiations in a company, the decentalization of decision-making and functional specialization. Contrary to the hypotheses proposed, these two strategic variables have different structural implications with geographic dispersion particularly associated with structural differentiation and diversification associated with decentralization.

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    Bibliographic Info

    Article provided by Elsevier in its journal Omega.

    Volume (Year): 6 (1978)
    Issue (Month): 2 ()
    Pages: 133-138

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    Handle: RePEc:eee:jomega:v:6:y:1978:i:2:p:133-138

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