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Managerial style and the design of decision aids

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  • De Waele, Martin

Abstract

A science of managerial decision making and of aids to management describes the nature and dynamics of decision making. This article proposes one possible descriptive framework of decision making styles for marketing and product managers. It has consequences for both communication between designer and manager and the design of the aids. A decision aid is, per definition, an aid designed to assist a manager of a particular style in making decisions. Different kinds of decision aids can be conceived to match different styles, along certain criteria. Several linkage criteria between aids and styles will be briefly explored here.

Suggested Citation

  • De Waele, Martin, 1978. "Managerial style and the design of decision aids," Omega, Elsevier, vol. 6(1), pages 5-13.
    • Handle: RePEc:eee:jomega:v:6:y:1978:i:1:p:5-13
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    Cited by:

    1. Gerrit H. van Bruggen & Ale Smidts & Berend Wierenga, 1998. "Improving Decision Making by Means of a Marketing Decision Support System," Management Science, INFORMS, vol. 44(5), pages 645-658, May.
    2. Franco, L. Alberto & Hämäläinen, Raimo P. & Rouwette, Etiënne A.J.A. & Leppänen, Ilkka, 2021. "Taking stock of behavioural OR: A review of behavioural studies with an intervention focus," European Journal of Operational Research, Elsevier, vol. 293(2), pages 401-418.
    3. Althuizen, N.A.P. & Wierenga, B., 2003. "The Effectiveness of Case-Based Reasoning: An Application in Sales Promotions," ERIM Report Series Research in Management ERS-2003-053-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    4. L A Franco & M Meadows, 2007. "Exploring new directions for research in problem structuring methods: on the role of cognitive style," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 58(12), pages 1621-1629, December.

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