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Let ethics lead your way: The role of moral identity and moral intensity in promoting social entrepreneurial intention

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  • Paramita, Widya
  • Indarti, Nurul
  • Virgosita, Risa
  • Herani, Rina
  • Sutikno, Bayu

Abstract

There is an ongoing debate whether or not social entrepreneurship is a manifestation of an individual's morality. In particular, it is argued that social entrepreneurship is not necessarily based on moral decisions. This study provides an alternative explanation that possibly can bridge these two opposing arguments by examining social entrepreneurial intention using individual ethical decision-making theory. By surveying 241 samples in Indonesia, this study has found that individuals with higher moral identification judge the act of establishing a social venture as a moral decision; hence, they have a more moral social entrepreneurial intention. However, the influence of moral identity on ethical judgment and social entrepreneurial intention is only significant when individuals perceive psychological proximity with the associated social problems. This study provides theoretical contributions to the literature on social entrepreneurship and ethics. In addition, the research findings have practical implications for social marketing.

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  • Paramita, Widya & Indarti, Nurul & Virgosita, Risa & Herani, Rina & Sutikno, Bayu, 2022. "Let ethics lead your way: The role of moral identity and moral intensity in promoting social entrepreneurial intention," Journal of Business Venturing Insights, Elsevier, vol. 17(C).
    • Handle: RePEc:eee:jobuve:v:17:y:2022:i:c:s2352673421000779
    DOI: 10.1016/j.jbvi.2021.e00299
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