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Consumer-related antecedents of food provisioning behaviors that promote food waste

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  • Stancu, Violeta
  • Lähteenmäki, Liisa

Abstract

Household food waste has serious negative consequences for the environment and the society. Food waste results from food provisioning behaviors, however, there is little evidence regarding consumer-related factors that drive such behaviors. The aim was to investigate the antecedents of key food provisioning behaviors related to food waste and of motivation to reduce food waste. A cross-sectional online survey (N = 508) conducted in Denmark showed that excessive buying and discarding foods past the best before date were mainly driven by individual tendencies such as impulsive buying tendency or disgust sensitivity. Consumers’ frugal, environmental and hedonic self-identities were associated with higher motivation to reduce food waste, whereas the first two identities were also associated with lower likelihood of discarding food past the best before date. Consumers’ frugal self-identity and disgust sensitivity were directly associated negatively, respectively positively, with self-reported food waste as well. Excessive buying and motivation to reduce food waste were the most important proximal drivers of self-reported food waste. Implications for public policy are discussed.

Suggested Citation

  • Stancu, Violeta & Lähteenmäki, Liisa, 2022. "Consumer-related antecedents of food provisioning behaviors that promote food waste," Food Policy, Elsevier, vol. 108(C).
    • Handle: RePEc:eee:jfpoli:v:108:y:2022:i:c:s0306919222000197
    DOI: 10.1016/j.foodpol.2022.102236
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    References listed on IDEAS

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    Cited by:

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    3. Ulrich Jürgens, 2023. "Does Food Shopping Behaviour Determine Food Waste Vulnerability in Private Households? Quantitative Analysis on Case Studies from Germany," Sustainability, MDPI, vol. 15(6), pages 1-26, March.
    4. Nianyu Du & Chuanmei Zhang & Jin Qin & Liangqiang Jiang & Zongshuo Yin & Mo Chen, 2022. "Social Capital, Political Efficacy and Chinese Residents’ Willingness to Participate in Food Safety Governance," IJERPH, MDPI, vol. 19(20), pages 1-17, October.
    5. Ying Wang & Jialing Pan & Yizhi Xu & Jianli Luo & Yongjiao Wu, 2022. "The Determinants of Impulsive Buying Behavior in Electronic Commerce," Sustainability, MDPI, vol. 14(12), pages 1-18, June.
    6. Zhou, Haijie & Chen, Kebing & Wang, Shengbin, 2023. "Two-period pricing and inventory decisions of perishable products with partial lost sales," European Journal of Operational Research, Elsevier, vol. 310(2), pages 611-626.
    7. Kirmani, Mohd Danish & Fatah Uddin, S.M. & Sadiq, Muhammad Ahsan & Ahmad, Asad & Haque, Md Asadul, 2023. "Food-leftover sharing intentions of consumers: An extension of the theory of planned behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).

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