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Strategic CSR and firm performance: The role of prospector and growth strategies

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  • Maury, Benjamin

Abstract

This paper investigates the relations between CSR, business strategies, and future firm performance. The focus is on how strategies such as growth, prospector, and defender strategies affect the CSR-performance relation. Prospector strategies are associated with high R&D and advertising expenses but low capital intensity, while a general growth strategy is measured by revenue growth. Using a sample of listed companies from 23 developed countries by MSCI, CSR improvements are shown to be positively related to future profitability in prospector and growth firms. Both growth and prospector strategies improve the performance of CSR activities.

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  • Maury, Benjamin, 2022. "Strategic CSR and firm performance: The role of prospector and growth strategies," Journal of Economics and Business, Elsevier, vol. 118(C).
    • Handle: RePEc:eee:jebusi:v:118:y:2022:i:c:s0148619521000497
    DOI: 10.1016/j.jeconbus.2021.106031
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    Cited by:

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    2. Liem Tan Vo & Nhi Van Vo & Toan Ngoc Pham & Nguyen Ngoc Hien, 2023. "The Impact of Historical Performance and Managerial Risk-taking Propensity on the Behavior of Choosing Prospector Strategy and Using Strategic Management Accounting Information in Viet Nam Manufacture," SAGE Open, , vol. 13(4), pages 21582440231, December.
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    4. Maya Novitasari & Anggita Langgeng Wijaya & Nindya Mariana Agustin & Ardi Gunardi & Leo‐Paul Dana, 2023. "Corporate social responsibility and firm performance: Green supply chain management as a mediating variable," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(1), pages 267-276, January.
    5. Ahmed Marhfor & Kais Bouslah & Abdelmajid Hmaittane, 2022. "Does Firm Political Risk Affect the Relationship between Corporate Social Responsibility and Firm Value?," Sustainability, MDPI, vol. 14(18), pages 1-23, September.
    6. Qingyu Zhang & Sohail Ahmad, 2022. "Linking Corporate Social Responsibility, Consumer Identification and Purchasing Intention," Sustainability, MDPI, vol. 14(19), pages 1-17, October.
    7. Minimol M. Chandrasekaran, 2022. "Does Corporate Social Responsibility Fuel Firm Performance? Evidence from the Asian Automotive Sector," Sustainability, MDPI, vol. 14(22), pages 1-12, November.
    8. Ory Wiranudirja & Ubud Salim & Nur Khusniyah Indrawati, 2022. "The effect of social responsibility and managerial ability on firm value-mediated profitability," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(6), pages 116-126, September.
    9. Osabutey, Ellis L.C. & Papanastassiou, Marina & Jin, Zhongqi & Navare, Jyoti & Agyapong, Ahmed, 2023. "Revisiting FSAs and CSAs in Sub-Saharan Africa: Evidence from Ghanaian Firms," International Business Review, Elsevier, vol. 32(4).

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    More about this item

    Keywords

    Corporate social responsibility; Business strategy; Prospector firms; Growth; Firm performance;
    All these keywords.

    JEL classification:

    • G32 - Financial Economics - - Corporate Finance and Governance - - - Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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