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Gender differences in evaluation of new business opportunity: A stereotype threat perspective

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  • Gupta, Vishal K.
  • Goktan, A. Banu
  • Gunay, Gonca
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    Abstract

    This study draws on stereotype threat theory to explore differences between men and women on evaluation of new business opportunities. Two controlled experiments, one with business students in Turkey and another with working professionals in the United States, were conducted. Participants were randomly assigned to specific experimental conditions and their assessment of a new business opportunity was measured after presentation of stereotypical information. As predicted, men reported higher opportunity evaluation than women when no gender stereotypical information was presented, whereas men and women evaluated the business opportunity equally favorably when entrepreneurs were described using gender-neutral attributes. Interestingly, gender differences in opportunity evaluation were exacerbated when entrepreneurship was linked to masculine stereotypical information, and reversed in favor of women when entrepreneurship was linked to feminine stereotypical information. Practical implications and directions for future research are discussed.

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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of Business Venturing.

    Volume (Year): 29 (2014)
    Issue (Month): 2 ()
    Pages: 273-288

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    Handle: RePEc:eee:jbvent:v:29:y:2014:i:2:p:273-288

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    Web page: http://www.elsevier.com/locate/jbusvent

    Related research

    Keywords: Stereotype threat; Opportunity evaluation; Experimental research;

    References

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    1. Zacharakis, Andrew L. & Shepherd, Dean A., 2001. "The nature of information and overconfidence on venture capitalists' decision making," Journal of Business Venturing, Elsevier, vol. 16(4), pages 311-332, July.
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    5. Dilek Cetindamar & Vishal K. Gupta & Esra E. Karadeniz & Nilufer Egrican, 2012. "What the numbers tell: The impact of human, family and financial capital on women and men's entry into entrepreneurship in Turkey," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 24(1-2), pages 29-51, January.
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    11. White, Roderick E. & Thornhill, Stewart & Hampson, Elizabeth, 2006. "Entrepreneurs and evolutionary biology: The relationship between testosterone and new venture creation," Organizational Behavior and Human Decision Processes, Elsevier, vol. 100(1), pages 21-34, May.
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    13. Mitchell, J. Robert & Shepherd, Dean A., 2010. "To thine own self be true: Images of self, images of opportunity, and entrepreneurial action," Journal of Business Venturing, Elsevier, vol. 25(1), pages 138-154, January.
    14. Kimmo Eriksson & Brent Simpson, 2010. "Emotional reactions to losing explain gender differences in entering a risky lottery," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 5(3), pages 159-163, June.
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    Cited by:
    1. Clara Cardone-Riportella & María José Casasola-Martinez & Isabel Feito-Ruiz, 2014. "Do Entrepreneurs Come From Venus Or Mars? Impact Of Postgraduate Studies: Gender And Family Business Background," Working Papers 14.04, Universidad Pablo de Olavide, Department of Financial Economics and Accounting (former Department of Business Administration).

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