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Nature as extended-self: Sacred nature relationship and implications for responsible consumption behavior

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  • Kunchamboo, Vimala
  • Lee, Christina K.C.
  • Brace-Govan, Jan

Abstract

This study explores alternate ways to conceptualize the relationship between the self and nature. Specifically, how does nature in general, rather than specific places in nature, becomes part of the extended self? While the theory of the extended self has been applied to understanding relationships with tangible possessions, the theory's application to intangible objects such as nature remain scant. The ethnographic data reveals three dimensions of the self-nature relationship: the relational extended self, the encapsulated self, and the assimilated self. These dimensions illustrate the intensity to perceive nature as part of self. This study provides theoretical insights into understanding how consumers relate to nature, and the processes they employ to view nature as part of their extended self to develop concern for nature, thus encouraging responsible consumption behavior. These dimensions of the self-nature relationship help explain why attitudes and responsible consumption behavior differ among consumers.

Suggested Citation

  • Kunchamboo, Vimala & Lee, Christina K.C. & Brace-Govan, Jan, 2017. "Nature as extended-self: Sacred nature relationship and implications for responsible consumption behavior," Journal of Business Research, Elsevier, vol. 74(C), pages 126-132.
    • Handle: RePEc:eee:jbrese:v:74:y:2017:i:c:p:126-132
    DOI: 10.1016/j.jbusres.2016.10.023
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    References listed on IDEAS

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    1. Belk, Russell W, 1988. "Possessions and the Extended Self," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 139-168, September.
    2. Aaron C. Ahuvia, 2005. "Beyond the Extended Self: Loved Objects and Consumers' Identity Narratives," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(1), pages 171-184, June.
    3. Belk, Russell W, 1989. "Extended Self and Extending Paradigmatic Perspective: Comment," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(1), pages 129-132, June.
    4. Robin Canniford & Avi Shankar, 2013. "Purifying Practices: How Consumers Assemble Romantic Experiences of Nature," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(5), pages 1051-1069.
    5. Belk, Russell W & Wallendorf, Melanie & Sherry, John F, Jr, 1989. "The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(1), pages 1-38, June.
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    Cited by:

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    2. Julie Ernst & Kerri McAllister & Pirkko Siklander & Rune Storli, 2021. "Contributions to Sustainability through Young Children’s Nature Play: A Systematic Review," Sustainability, MDPI, vol. 13(13), pages 1-36, July.
    3. Kar Hoong Chan & Lee Lee Chong & Tuan Hock Ng, 2020. "Are Malaysian Companies Ready for Environmental Practices? An Extension of Theory of Planned Behavior," International Journal of Energy Economics and Policy, Econjournals, vol. 10(1), pages 495-507.
    4. Yan Yang & Jing Hu & Fengjie Jing & Bang Nguyen, 2018. "From Awe to Ecological Behavior: The Mediating Role of Connectedness to Nature," Sustainability, MDPI, vol. 10(7), pages 1-14, July.
    5. Riegger, Anne-Sophie & Merfeld, Katrin & Klein, Jan F. & Henkel, Sven, 2022. "Technology-enabled personalization: Impact of smart technology choice on consumer shopping behavior," Technological Forecasting and Social Change, Elsevier, vol. 181(C).

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