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Internet marketing and export market growth in Chile

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  • Bianchi, Constanza
  • Mathews, Shane

Abstract

Previous studies show that the Internet positively influences firms’ export activities from developed markets. However, the literature is vague as to whether the Internet has an impact on the export performance of firms from emerging markets. This study tests a conceptual model that includes the effect of Internet marketing capabilities on export market growth in an emerging market. Drawing on a cross-national sample of 204 export firms from a Latin American country (Chile), findings indicate that Internet marketing capabilities positively influence the availability of export information, which in turn impacts the development of business network relationships and export market growth.

Suggested Citation

  • Bianchi, Constanza & Mathews, Shane, 2016. "Internet marketing and export market growth in Chile," Journal of Business Research, Elsevier, vol. 69(2), pages 426-434.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:2:p:426-434
    DOI: 10.1016/j.jbusres.2015.06.048
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    3. Charmaine Glavas & Shane Mathews & Constanza Bianchi, 2017. "International opportunity recognition as a critical component for leveraging Internet capabilities and international market performance [Reconocimiento de oportunidad internacional como un componen," Journal of International Entrepreneurship, Springer, vol. 15(1), pages 1-35, March.
    4. Mercedes Teruel & Alex Coad & Clemens Domnick & Florian Flachenecker & Peter Harasztosi & Mario Lorenzo Janiri & Rozalia Pal, 2022. "The birth of new HGEs: internationalization through new digital technologies," The Journal of Technology Transfer, Springer, vol. 47(3), pages 804-845, June.
    5. Laura von Arnim & Matthias Mrozewski, 2020. "Entrepreneurship in an Increasingly Digital and Global World. Evaluating the Role of Digital Capabilities on International Entrepreneurial Intention," Sustainability, MDPI, vol. 12(19), pages 1-18, September.
    6. Hajaliakbari Firouzeh & Shadi Razavi Satvati, 2018. "The Effect of Internet Marketing Capabilities on the Export Performance of SMEs," Business Management and Strategy, Macrothink Institute, vol. 9(2), pages 40-53, December.
    7. Kiran Javaria & Omar Masood & Fernando Garcia, 2020. "Strategies to manage the risks faced by consumers in developing e-commerce," Post-Print hal-03271869, HAL.
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    9. Ebrahim Forghani & Reza Sheikh & Seyed Mohammad Hassan Hosseini & Shib Sankar Sana, 2022. "The impact of digital marketing strategies on customer’s buying behavior in online shopping using the rough set theory," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 13(2), pages 625-640, April.
    10. Riccardo Resciniti & Federica De Vanna, 2019. "A literature review on firms? internationalisation through e-commerce," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2019(1), pages 121-143.
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    12. Saeed Tajdini, 2023. "The effects of internet search intensity for products on companies’ stock returns: a competitive intelligence perspective," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 352-365, September.
    13. Ketan Reddy & Subash Sasidharan, 2023. "Digitalization and global value chain participation: firm-level evidence from Indian manufacturing," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 50(3), pages 551-574, September.
    14. Subash Sasidharan & Ketan Reddy, 2021. "The Role of Digitalisation in Shaping India’s Global Value Chain Participation," Working Papers DP-2021-09, Economic Research Institute for ASEAN and East Asia (ERIA).
    15. Shane W. Mathews & Masahiro Maruyama & Yuka Sakurai & Ralf Bebenroth & Edwina Luck & Hsiu-Li Chen & Edward Franco, 2018. "Internet resources and capabilities: Japanese SME risk-taking, industry and performance," Asia Pacific Business Review, Taylor & Francis Journals, vol. 24(5), pages 675-692, October.
    16. Shetewy, Nsreen & Shahin, Ahmed Ismail & Omri, Anis & Dai, Kuizao, 2022. "Impact of financial development and internet use on export growth: New evidence from machine learning models," Research in International Business and Finance, Elsevier, vol. 61(C).
    17. Sugandha Huria & Kriti Sharma & Neha Jain & Ashley Jose, 2022. "Digitalization and Exports: A case of Indian Manufacturing MSMEs," Working Papers 2261, Indian Institute of Foreign Trade.
    18. Tolstoy, Daniel & Nordman, Emilia Rovira & Vu, Uyen, 2022. "The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs," International Business Review, Elsevier, vol. 31(3).
    19. Teruel Carrizosa, Mercedes & Coad, Alexander & Domnick, Clemens & Flachenecker, Florian & Harasztosi, Péter & Janiri, Mario Lorenzo & Pál, Rozália, 2021. "The birth of new high growth enterprises: Internationalisation through new digital technologies," EIB Working Papers 2021/02, European Investment Bank (EIB).
    20. Zhou, Fengxiu & Wen, Huwei & Lee, Chien-Chiang, 2022. "Broadband infrastructure and export growth," Telecommunications Policy, Elsevier, vol. 46(5).
    21. Aerts, Ria & Pikkarainen, Minna & Xu, Yueqiang & Andersson, Svante, 2023. "Overcoming hospital resistance in an international innovation co-creation," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
    22. Kiran Javaria & Omar Masood & Fernando Garcia, 2020. "Strategies to manage the risks faced by consumers in developing e-commerce," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, vol. 2(4), pages 774-783, December.
    23. Marinella Boccia & Anna Maria Ferragina & Stefano Iandolo, 2022. "Follow the cloud! The impact of ICT on Italian provinces’ trade," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 49(4), pages 667-690, December.

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