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Relationship marketing and consumer switching behavior

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  • Chiu, Hung-Chang
  • Hsieh, Yi-Ching
  • Li, Yu-Chuan
  • Lee, Monle

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  • Chiu, Hung-Chang & Hsieh, Yi-Ching & Li, Yu-Chuan & Lee, Monle, 2005. "Relationship marketing and consumer switching behavior," Journal of Business Research, Elsevier, vol. 58(12), pages 1681-1689, December.
    • Handle: RePEc:eee:jbrese:v:58:y:2005:i:12:p:1681-1689
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    References listed on IDEAS

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    7. Adaval, Rashmi, 2001. "Sometimes It Just Feels Right: The Differential Weighting of Affect-Consistent and Affect-Inconsistent Product Information," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(1), pages 1-17, June.
    8. Mano, Haim & Oliver, Richard L, 1993. "Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(3), pages 451-466, December.
    9. LAURENT, Gilles & CHANDON, Pierre & WANSINK, Brian, 2000. "A benefit congruency framework of sales promotion effectiveness," HEC Research Papers Series 698, HEC Paris.
    10. Thomas H. Brush & Kendall W. Artz, 1999. "Toward a contingent resource‐based theory: the impact of information asymmetry on the value of capabilities in veterinary medicine," Strategic Management Journal, Wiley Blackwell, vol. 20(3), pages 223-250, March.
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    12. Babin, Barry J. & Attaway, Jill S., 2000. "Atmospheric Affect as a Tool for Creating Value and Gaining Share of Customer," Journal of Business Research, Elsevier, vol. 49(2), pages 91-99, August.
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