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Convergent, Contrasting, and Country-Specific Attitudes toward Television Advertising in Germany and the United States

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  • Witkowski, Terrence H.
  • Kellner, Joachim

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  • Witkowski, Terrence H. & Kellner, Joachim, 1998. "Convergent, Contrasting, and Country-Specific Attitudes toward Television Advertising in Germany and the United States," Journal of Business Research, Elsevier, vol. 42(2), pages 167-174, June.
    • Handle: RePEc:eee:jbrese:v:42:y:1998:i:2:p:167-174
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    References listed on IDEAS

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    1. Sherry, John F, Jr & Camargo, Eduardo G, 1987. ""May Your Life Be Marvelous:" English Language Labelling and the Semiotics of Japanese Promotion," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(2), pages 174-188, September.
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    Cited by:

    1. Witkowski, Terrence H. & Wolfinbarger, Mary F., 2002. "Comparative service quality: German and American ratings across service settings," Journal of Business Research, Elsevier, vol. 55(11), pages 875-881, November.
    2. Crawford, Heather J. & Gregory, Gary D., 2015. "Humorous advertising that travels: A review and call for research," Journal of Business Research, Elsevier, vol. 68(3), pages 569-577.

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