Becoming market oriented
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Bibliographic InfoArticle provided by Elsevier in its journal Journal of Business Research.
Volume (Year): 24 (1992)
Issue (Month): 3 (May)
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Web page: http://www.elsevier.com/locate/jbusres
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- Rui Soucasaux Sousa, 1998. "THE INTERFACE BETWEEN MARKETING AND MANUFACTURING: A STRATEGIC and FUNCTIONAL PERSPECTIVE," Working Papers de GestÃ£o (Management Working Papers) 01, Faculdade de Economia e Gestão, Universidade Católica Portuguesa (Porto).
- Yuan Li & YongFeng Sun & Yi Liu, 2006. "An empirical study of SOEs' market orientation in transitional China," Asia Pacific Journal of Management, Springer, vol. 23(1), pages 93-113, March.
- Matsuno, Ken & Mentzer, John T. & Rentz, Joseph O., 2005. "A conceptual and empirical comparison of three market orientation scales," Journal of Business Research, Elsevier, vol. 58(1), pages 1-8, January.
- Kok, Robert A.W. & Hillebrand, Bas & Biemans, Wim G., 2002. "Market-oriented product development as an organizational learning capability: findings from two cases," Research Report 02B13, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
- Christophe Haon & David Gotteland & Alain Jolibert, 2009. "Orientation marché:comment l’aborder et que peut-on réellement en attendre ?," Revue Finance Contrôle Stratégie, revues.org, vol. 12(2), pages 91-105, June.
- Amparo Taulet, 2004. "Orientación al mercado y administración póblica local determinación de un modelo teórico y de medición," International Review on Public and Nonprofit Marketing, Springer, vol. 1(1), pages 53-73, June.
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