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Becoming market oriented

Author

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  • Lichtenthal, J. David
  • Wilson, David T.

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Suggested Citation

  • Lichtenthal, J. David & Wilson, David T., 1992. "Becoming market oriented," Journal of Business Research, Elsevier, vol. 24(3), pages 191-207, May.
    • Handle: RePEc:eee:jbrese:v:24:y:1992:i:3:p:191-207
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    Citations

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    Cited by:

    1. Patrik Jangl, 2015. "Relationship Between Market Orientation and Business Performance in Czech and German High-Tech Firms," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 27(2), pages 153-170.
    2. Kok, Robert A.W. & Hillebrand, Bas & Biemans, Wim G., 2002. "Market-oriented product development as an organizational learning capability: findings from two cases," Research Report 02B13, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    3. Amparo Taulet, 2004. "Orientación al mercado y administración póblica local determinación de un modelo teórico y de medición," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 1(1), pages 53-73, June.
    4. Rivera Camino, Jaime, 1997. "Análisis y expansión de la orientación al mercado: una validación empírica en empresas españolas," DEE - Documentos de Trabajo. Economía de la Empresa. DB 6411, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
    5. Izaskun AGIRRE & Pedro REINARES & Amaia AGIRRE, 2014. "Antecedents To Market Orientation In The Worker Cooperative Organization: The Mondragon Group," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 85(3), pages 387-408, September.
    6. repec:dau:papers:123456789/10634 is not listed on IDEAS
    7. repec:dgr:rugsom:02b13 is not listed on IDEAS
    8. Yuan Li & YongFeng Sun & Yi Liu, 2006. "An empirical study of SOEs' market orientation in transitional China," Asia Pacific Journal of Management, Springer, vol. 23(1), pages 93-113, March.
    9. Young, Joyce A. & Gilbert, Faye W. & McIntyre, Faye S., 1996. "An investigation of relationalism across a range of marketing relationships and alliances," Journal of Business Research, Elsevier, vol. 35(2), pages 139-151, February.
    10. Christophe Haon & David Gotteland & Alain Jolibert, 2009. "Orientation marché:comment l’aborder et que peut-on réellement en attendre ?," Revue Finance Contrôle Stratégie, revues.org, vol. 12(2), pages 91-105, June.
    11. Matsuno, Ken & Mentzer, John T. & Rentz, Joseph O., 2005. "A conceptual and empirical comparison of three market orientation scales," Journal of Business Research, Elsevier, vol. 58(1), pages 1-8, January.
    12. Rui Soucasaux Sousa, 1998. "THE INTERFACE BETWEEN MARKETING AND MANUFACTURING: A STRATEGIC and FUNCTIONAL PERSPECTIVE," Working Papers de Gestão (Management Working Papers) 01, Católica Porto Business School, Universidade Católica Portuguesa.
    13. Richard C. Becherer & John G. Maurer, 1997. "The Moderating Effect of Environmental Variables on the Entrepreneurial and Marketing Orientation of Entrepreneur-led Firms," Entrepreneurship Theory and Practice, , vol. 22(1), pages 47-58, October.

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