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Becoming market oriented

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  • Lichtenthal, J. David
  • Wilson, David T.
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    File URL: http://www.sciencedirect.com/science/article/B6V7S-45K1J2J-42/2/a0b1ed6f8f2cf002fce7cbc069e892cc
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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 24 (1992)
    Issue (Month): 3 (May)
    Pages: 191-207

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    Handle: RePEc:eee:jbrese:v:24:y:1992:i:3:p:191-207

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    Web page: http://www.elsevier.com/locate/jbusres

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    Cited by:
    1. Rui Soucasaux Sousa, 1998. "THE INTERFACE BETWEEN MARKETING AND MANUFACTURING: A STRATEGIC and FUNCTIONAL PERSPECTIVE," Working Papers de Gestão (Management Working Papers) 01, Faculdade de Economia e Gestão, Universidade Católica Portuguesa (Porto).
    2. Yuan Li & YongFeng Sun & Yi Liu, 2006. "An empirical study of SOEs' market orientation in transitional China," Asia Pacific Journal of Management, Springer, vol. 23(1), pages 93-113, March.
    3. Matsuno, Ken & Mentzer, John T. & Rentz, Joseph O., 2005. "A conceptual and empirical comparison of three market orientation scales," Journal of Business Research, Elsevier, vol. 58(1), pages 1-8, January.
    4. Kok, Robert A.W. & Hillebrand, Bas & Biemans, Wim G., 2002. "Market-oriented product development as an organizational learning capability: findings from two cases," Research Report 02B13, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    5. Christophe Haon & David Gotteland & Alain Jolibert, 2009. "Orientation marché:comment l’aborder et que peut-on réellement en attendre ?," Revue Finance Contrôle Stratégie, revues.org, vol. 12(2), pages 91-105, June.
    6. Amparo Taulet, 2004. "Orientación al mercado y administración póblica local determinación de un modelo teórico y de medición," International Review on Public and Nonprofit Marketing, Springer, vol. 1(1), pages 53-73, June.

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