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A paradigm change: Aesthetics in the management of organisations

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  • Sastre, Raquel
  • Yela Aránega, Alba

Abstract

This research studies the aesthetics of organisations and identifies, from a semiotic perspective, the elements of the aesthetics of organisations and their workers’ perceptions of them. This research adds to the theoretical development of a new paradigm using a qualitative, retrospective, cross-sectional methodological approach and non-experimental design. To validate the dimensions and variables identified, three empirical research studies were carried out on a sample of 346 people using a semiotic-based method. The study is also quantitative, as the results obtained from the surveys are presented in numerical form in the semiotic matrix, which identifies the dimensions involved in the aesthetics of the organisations. The main contribution of the study is the design of a typology of organisational beauty by which to analyse the aesthetic dimensions of organisations.

Suggested Citation

  • Sastre, Raquel & Yela Aránega, Alba, 2023. "A paradigm change: Aesthetics in the management of organisations," Journal of Business Research, Elsevier, vol. 157(C).
    • Handle: RePEc:eee:jbrese:v:157:y:2023:i:c:s0148296322010396
    DOI: 10.1016/j.jbusres.2022.113574
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