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Transformative intersectionality: Moving business towards a critical praxis

Author

Listed:
  • Steinfield, Laurel
  • Sanghvi, Minita
  • Zayer, Linda Tuncay
  • Coleman, Catherine A.
  • Ourahmoune, Nacima
  • Harrison, Robert L.
  • Hein, Wendy
  • Brace-Govan, Jan

Abstract

Drawing on intersectionality's historical feminist roots of critical praxis and recent re-radicalization of the theory, this paper urges for an expansion of the concept of intersectionality in business and marketing-related studies. To extend the transformative potential of intersectionality theory, we call for scholars and practitioners to move beyond the study of intersecting identity markers (e.g., gender, race, class) to include assessments of power structures and intersectional oppressions. We propose the transformative intersectional framework (TIF) to help scholars and practitioners to explore sources of oppressions more deeply and broadly. We illustrate the analytical capability of the TIF by examining a much lauded business-to-business service that seeks social justice and change—diversity training programs. Using the TIF, we identify the inherent and (in)visible complexities of injustices with which organizations must grapple. We close by demonstrating how the TIF can enrich practice and propose recommendations for action.

Suggested Citation

  • Steinfield, Laurel & Sanghvi, Minita & Zayer, Linda Tuncay & Coleman, Catherine A. & Ourahmoune, Nacima & Harrison, Robert L. & Hein, Wendy & Brace-Govan, Jan, 2019. "Transformative intersectionality: Moving business towards a critical praxis," Journal of Business Research, Elsevier, vol. 100(C), pages 366-375.
    • Handle: RePEc:eee:jbrese:v:100:y:2019:i:c:p:366-375
    DOI: 10.1016/j.jbusres.2018.12.031
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    Cited by:

    1. Srinivas Venugopal, 2021. "Envisioning a community‐centric approach to impact assessments in subsistence marketplaces," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(1), pages 118-133, March.
    2. Marie A. Yeh & Meike Eilert & Aphrodite Vlahos & Stacey Menzel Baker & Tony Stovall, 2021. "Toward a “human being to commodity model” as an explanation for men's violent, sexual consumption of women," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(3), pages 911-938, September.
    3. Cate Thomas & Colleen MacMillan & Merryn McKinnon & Hayley Torabi & Megan Osmond-McLeod & Ellen Swavley & Tamzen Armer & Kimberley Doyle, 2021. "Seeing and Overcoming the Complexities of Intersectionality," Challenges, MDPI, vol. 12(1), pages 1-13, February.
    4. David Crockett, 2022. "Racial Oppression and Racial Projects in Consumer Markets: A Racial Formation Theory Approach [The Ghetto Marketing Life Cycle: A Case of Underachievement]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 49(1), pages 1-24.

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