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Short haul business travel in the European Union: a segmentation profile

Author

Listed:
  • Mason, Keith J
  • Gray, Richard

Abstract

Business travellers tend to be charged a premium for the air services they consume due to the nature of demand, and therefore represent a potentially high source of revenue to airlines. Airlines are keen to secure and maintain executive travel business. The research investigates the short haul business air travel market in Europe, using a conceptual benefit segmentation model that addresses the industrial nature of the market. Three distinct market segments are identified; the schedule driven segment, the corporate cog segment, and the informed budgeter segment. A profile of these market groupings is given and implications for marketing strategy discussed.

Suggested Citation

  • Mason, Keith J & Gray, Richard, 1995. "Short haul business travel in the European Union: a segmentation profile," Journal of Air Transport Management, Elsevier, vol. 2(3), pages 197-205.
    • Handle: RePEc:eee:jaitra:v:2:y:1995:i:3:p:197-205
    DOI: 10.1016/0969-6997(96)00006-3
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    Citations

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    Cited by:

    1. Psaraki, Voula & Abacoumkin, Costas, 2002. "Access mode choice for relocated airports: the new Athens International Airport," Journal of Air Transport Management, Elsevier, vol. 8(2), pages 89-98.
    2. Lian, Jon Inge & Denstadli, Jon Martin, 2004. "Norwegian business air travel–segments and trends," Journal of Air Transport Management, Elsevier, vol. 10(2), pages 109-118.
    3. Atalay, Kumru Didem & Atalay, Buket & Isin, Feride Bahar, 2019. "FIPIA with information entropy: A new hybrid method to assess airline service quality," Journal of Air Transport Management, Elsevier, vol. 76(C), pages 67-77.
    4. Medina-Muñoz, Diego Ramón & Medina-Muñoz, Rita Dolores & Suárez-Cabrera, Miguel à ngel, 2018. "Determining important attributes for assessing the attractiveness of airlines," Journal of Air Transport Management, Elsevier, vol. 70(C), pages 45-56.
    5. Gustafson, Per, 2012. "Managing business travel: Developments and dilemmas in corporate travel management," Tourism Management, Elsevier, vol. 33(2), pages 276-284.
    6. Aguilera, Anne, 2008. "Business travel and mobile workers," Transportation Research Part A: Policy and Practice, Elsevier, vol. 42(8), pages 1109-1116, October.
    7. Zhou, Heng & Norman, Richard & Kelobonye, Keone & Xia, Jianhong (Cecilia) & Hughes, Brett & Nikolova, Gabi & Falkmer, Torbjorn, 2020. "Market segmentation approach to investigate existing and potential aviation markets," Transport Policy, Elsevier, vol. 99(C), pages 120-135.

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