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Perceived values and motivations influencing m-commerce use: A nine-country comparative study

Author

Listed:
  • Ashraf, Abdul R.
  • Thongpapanl Tek, Narongsak
  • Anwar, Ali
  • Lapa, Luciano
  • Venkatesh, Viswanath

Abstract

Mobile--> commerce (m-commerce) has become increasingly important for organizations attempting to grow revenue by expanding into international markets. However, for multinational mobile retailers (m-retailers), one of the greatest challenges lies in carefully managing their websites across multiple national markets. This work advances cross-national research on m-retailing by (1) examining how value dimensions shape m-shoppers’ motivations, (2) analyzing differential effects of hedonic and utilitarian motivations on intention and habit, and (3) examining the competing roles of conscious (intentional) and unconscious (habitual) m-commerce use drivers across developed and developing countries. This research also examines the moderating role of m-commerce readiness at the country level on the effect of motivation on intention and habit, along with their impact on m-commerce use. Based on data from 1,975 m-shoppers in nine countries (Australia, Bangladesh, Brazil, India, Pakistan, Singapore, the United Kingdom, the United States, and Vietnam) across four continents, the results demonstrate differential relationships: consumers at an advanced (early) readiness stage are more likely to be hedonism-motivated (utility-motivated) when using m-commerce and tend to use it intentionally/consciously (habitually/unconsciously). In addition to advancing knowledge about m-commerce from a scientific perspective, the findings can help multinational firms decide whether to standardize or adapt m-shopping experiences when internationalizing.

Suggested Citation

  • Ashraf, Abdul R. & Thongpapanl Tek, Narongsak & Anwar, Ali & Lapa, Luciano & Venkatesh, Viswanath, 2021. "Perceived values and motivations influencing m-commerce use: A nine-country comparative study," International Journal of Information Management, Elsevier, vol. 59(C).
    • Handle: RePEc:eee:ininma:v:59:y:2021:i:c:s0268401221000116
    DOI: 10.1016/j.ijinfomgt.2021.102318
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    Citations

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    Cited by:

    1. Taoufiq Dadouch & Bouchra Bennani & Malika Haoucha, 2023. "Consumer Acceptance of Mobile Shopping Apps, From Basic Apps to AI-Conversational Apps: A Literature Review," Post-Print hal-04194657, HAL.
    2. Phan, Tien-Thao Cong & Dang, Tri-Quan & Nguyen, Luan-Thanh, 2023. "Consumer trust in social network sites in Vietnam: PLS-SEM-ANN analysis," EconStor Conference Papers 278766, ZBW - Leibniz Information Centre for Economics.
    3. Pal, Shounak & Biswas, Baidyanath & Gupta, Rohit & Kumar, Ajay & Gupta, Shivam, 2023. "Exploring the factors that affect user experience in mobile-health applications: A text-mining and machine-learning approach," Journal of Business Research, Elsevier, vol. 156(C).
    4. Tianyang Huang, 2023. "Using SOR framework to explore the driving factors of older adults smartphone use behavior," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-16, December.
    5. Ying Yu & Tung-Jung Sung, 2023. "A value-based view of the smart PSS adoption: a study of smart kitchen appliances," Service Business, Springer;Pan-Pacific Business Association, vol. 17(2), pages 499-527, June.
    6. Phan Cong Thao Tien & Tran Thien Phuc & Nguyen Thi Hai Binh, 2023. "A hybrid SEM/ANN analysis to understand youtube video content's influence on university students' eLearning acceptance behavior," EconStor Conference Papers 279146, ZBW - Leibniz Information Centre for Economics.

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