Market exchanges, hierarchical exchanges or relational exchanges in export channels into emerging markets
AbstractThis study draws from relational contracting paradigm, transaction cost paradigm, and internationalization process paradigm and evaluates market exchanges, hierarchical exchanges, and relational exchanges between Western manufacturers and their foreign intermediaries in emerging markets. The study suggests that choices of exchange governance be determined by various factors in combination, including experiential knowledge, market conditions, activity complementarity, brand power, and trust. Choices of exchange governance depend on the interaction among these factors.
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Bibliographic InfoArticle provided by Elsevier in its journal International Business Review.
Volume (Year): 11 (2002)
Issue (Month): 6 (December)
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Web page: http://www.elsevier.com/wps/find/journaldescription.cws_home/133/description#description
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