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Tapping the innovative business potential of innovation contests

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  • Armisen, Albert
  • Majchrzak, Ann

Abstract

Innovation contests are increasingly used by businesses to identify new ideas for better servicing their customers; yet, the degree to which the innovation contests provide new ideas has been disappointing. We describe the case of a large innovation contest via which we examined the role of three elements of the online discussion context to predict whether innovative ideas are generated during the contest. The three elements are: (1) the discussion thread's amount of variety (i.e., variation of participants’ familiarity with the topic or organizational background), (2) the amount of collaborative versus argumentative posts that have been made in the discussion prior to a contributor's innovative post, and (3) whether the discussion includes previous posts from the participant prior to the innovative post. We found three ideal profiles for a person generating innovative ideas: (1) he or she posts after participants who have substantial variation in familiarity with the topic, (2) he/she posts on discussion threads in which participants focus their contributions on adding their own perspectives, not on arguing with others, and (3) he/she has not previously posted. These findings lead to specific implications for managing innovation contests.

Suggested Citation

  • Armisen, Albert & Majchrzak, Ann, 2015. "Tapping the innovative business potential of innovation contests," Business Horizons, Elsevier, vol. 58(4), pages 389-399.
    • Handle: RePEc:eee:bushor:v:58:y:2015:i:4:p:389-399
    DOI: 10.1016/j.bushor.2015.03.004
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    References listed on IDEAS

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    1. Samer Faraj & Sirkka L. Jarvenpaa & Ann Majchrzak, 2011. "Knowledge Collaboration in Online Communities," Organization Science, INFORMS, vol. 22(5), pages 1224-1239, October.
    2. Haridimos Tsoukas, 2009. "A Dialogical Approach to the Creation of New Knowledge in Organizations," Organization Science, INFORMS, vol. 20(6), pages 941-957, December.
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    4. Gerald C. Kane & Jeremiah Johnson & Ann Majchrzak, 2014. "Emergent Life Cycle: The Tension Between Knowledge Change and Knowledge Retention in Open Online Coproduction Communities," Management Science, INFORMS, vol. 60(12), pages 3026-3048, December.
    5. Schulze, Anja & Hoegl, Martin, 2008. "Organizational knowledge creation and the generation of new product ideas: A behavioral approach," Research Policy, Elsevier, vol. 37(10), pages 1742-1750, December.
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    Cited by:

    1. Suhada, Thontowi A. & Ford, Jerad A. & Verreynne, Martie-Louise & Indulska, Marta, 2021. "Motivating individuals to contribute to firms’ non-pecuniary open innovation goals," Technovation, Elsevier, vol. 102(C).
    2. Roxana Procopie & Robert Bumbac & Smaranda Giu?ca & Andra Vasilcovschi, 2015. "The Game of Innovation. Is Gamification a New Trendsetter?," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(S9), pages 1142-1142, November.
    3. Roxana Procopie & Robert Bumbac & Smaranda Giu?ca & Andra Vasilcovschi, 2015. "The Game of Innovation. Is Gamification a New Trendsetter?," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(Special 9), pages 1142-1142, November.
    4. von See, Birgit & Kalogerakis, Katharina, 2015. "Innovation Contests in Logistics," Chapters from the Proceedings of the Hamburg International Conference of Logistics (HICL), in: Kersten, Wolfgang & Blecker, Thorsten & Ringle, Christian M. (ed.), Innovations and Strategies for Logistics and Supply Chains: Technologies, Business Models and Risk Management. Proceedings of the Hamburg Internationa, volume 20, pages 3-29, Hamburg University of Technology (TUHH), Institute of Business Logistics and General Management.

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