IDEAS home Printed from https://ideas.repec.org/a/eee/anture/v81y2020ics0160738320300311.html
   My bibliography  Save this article

How alluring is the online profile of tour guides?

Author

Listed:
  • Banerjee, Snehasish
  • Chua, Alton Y.K.

Abstract

This paper examines the effects of tour guides' online profile on Internet users looking to book a vacation in terms of four aspects: perceived usefulness of the profile, hedonic attitude toward the tour guide, utilitarian attitude toward the tour guide, and purchase intention for the package tour. An experiment was conducted with 285 participants. A happy facial expression on the profile picture and a detailed profile description generally drew favorable responses. Moreover, the participants preferred male to female tour guides, thereby highlighting how the tourism industry is plagued by gender stereotype. Besides having implications for tour guides and travel agencies, the paper calls for a globally agreed policy on gender equality in tourism.

Suggested Citation

  • Banerjee, Snehasish & Chua, Alton Y.K., 2020. "How alluring is the online profile of tour guides?," Annals of Tourism Research, Elsevier, vol. 81(C).
    • Handle: RePEc:eee:anture:v:81:y:2020:i:c:s0160738320300311
    DOI: 10.1016/j.annals.2020.102887
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0160738320300311
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.annals.2020.102887?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Wee-Kheng Tan, 2018. "From fantasy to reality: a study of pre-trip planning from the perspective of destination image attributes and temporal psychological distance," Service Business, Springer;Pan-Pacific Business Association, vol. 12(1), pages 65-84, March.
    2. Huang, Ching-Yuan & Chou, Chia-Jung & Lin, Pei-Ching, 2010. "Involvement theory in constructing bloggers' intention to purchase travel products," Tourism Management, Elsevier, vol. 31(4), pages 513-526.
    3. Banerjee, Snehasish & Chua, Alton Y.K., 2016. "In search of patterns among travellers' hotel ratings in TripAdvisor," Tourism Management, Elsevier, vol. 53(C), pages 125-131.
    4. Alton Y.K. Chua & Snehasish Banerjee, 2015. "Understanding review helpfulness as a function of reviewer reputation, review rating, and review depth," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 66(2), pages 354-362, February.
    5. Chin-Tsai Lin & Kuo-Ching Wang & Wen-Yu Chen, 2008. "Female tour leaders as advertising endorsers," The Service Industries Journal, Taylor & Francis Journals, vol. 28(9), pages 1265-1275, November.
    6. Losada, Nieves & Alén, Elisa & Domínguez, Trinidad & Nicolau, Juan Luis, 2016. "Travel frequency of seniors tourists," Tourism Management, Elsevier, vol. 53(C), pages 88-95.
    7. Wong, Jehn-Yih & Lee, Wen-Hwa, 2012. "Leadership through service: An exploratory study of the leadership styles of tour leaders," Tourism Management, Elsevier, vol. 33(5), pages 1112-1121.
    8. Ira M. Wasserman & Marie Richmond‐Abbott, 2005. "Gender and the Internet: Causes of Variation in Access, Level, and Scope of Use," Social Science Quarterly, Southwestern Social Science Association, vol. 86(1), pages 252-270, March.
    9. Pritchard, Annette & Morgan, Nigel, 2017. "Tourism’s lost leaders: Analysing gender and performance," Annals of Tourism Research, Elsevier, vol. 63(C), pages 34-47.
    10. Purnawirawan, Nathalia & De Pelsmacker, Patrick & Dens, Nathalie, 2012. "Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions," Journal of Interactive Marketing, Elsevier, vol. 26(4), pages 244-255.
    11. Brown, Lorraine & Osman, Hanaa, 2017. "The female tourist experience in Egypt as an Islamic destination," Annals of Tourism Research, Elsevier, vol. 63(C), pages 12-22.
    12. Ferreira Freire Guimarães, Carla Regina & Silva, Joaquim Ramos, 2016. "Pay gap by gender in the tourism industry of Brazil," Tourism Management, Elsevier, vol. 52(C), pages 440-450.
    13. Tsaur, Sheng-Hshiung & Teng, Hsiu-Yu, 2017. "Exploring tour guiding styles: The perspective of tour leader roles," Tourism Management, Elsevier, vol. 59(C), pages 438-448.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Zhang, Jiekuan & Zhang, Yan, 2020. "Tourism and gender equality: An Asian perspective," Annals of Tourism Research, Elsevier, vol. 85(C).
    2. Murthi, Srinivash & Zhang, Wen & Shaturaev, Jakhongir, 2023. "Role of Tourism in Ensuring Gender Equity: An Asian Perspective," MPRA Paper 118486, University Library of Munich, Germany, revised 15 Jun 2023.
    3. Manoj Kumar Sharma & Nitin Anand & Keshav Kumar & Rajkumar Lenin Singh & Pranjali Chakraborty Thakur & Ishita Mondal & Tavleen Kohli, 2021. "Constructing the understanding of teenagers deviant use of cyberspace," International Journal of Social Psychiatry, , vol. 67(8), pages 1068-1071, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rong-Ho Lin & Yu-Chuan Huang & Nai-Wen Chang & Shih-Wei Wu & Yu-Chang Ke, 2021. "The Mediating Effect of Ownership of Psychological Behavior and Tour Leader Experience on Accountability in Order to Explore the Sustainable Business Model of the Tourism Industry," Sustainability, MDPI, vol. 13(13), pages 1-19, June.
    2. Xiang, Zheng & Du, Qianzhou & Ma, Yufeng & Fan, Weiguo, 2017. "A comparative analysis of major online review platforms: Implications for social media analytics in hospitality and tourism," Tourism Management, Elsevier, vol. 58(C), pages 51-65.
    3. Ana Gomes & José G. Dias, 2023. "Is there a Common Digital Market in the European Union? Implications for the European Digitalization Strategy," Journal of Common Market Studies, Wiley Blackwell, vol. 61(3), pages 797-814, May.
    4. I-Fang Cheng & Che-Jen Su & Hsin-Hsing Liao & Nicolas Lorgnier & Anne-Marie Lebrun & Wen-Shen Yen & Yi-Fang Lan & Yingfang Huang, 2019. "Adolescents’ perceptions of mother–father dominance in family vacation decisions: a 25-society study," Service Business, Springer;Pan-Pacific Business Association, vol. 13(4), pages 755-778, December.
    5. Xuelin Chen & Dongmei Zhou & Ziying Zhan & Ruoyu Lu, 2023. "When Do You Enter? Entrepreneurial Firms’ Entry Timing and Product Performance in the Digital Platform Market," Sustainability, MDPI, vol. 15(6), pages 1-18, March.
    6. Tsaur, Sheng-Hshiung & Teng, Hsiu-Yu, 2017. "Exploring tour guiding styles: The perspective of tour leader roles," Tourism Management, Elsevier, vol. 59(C), pages 438-448.
    7. Samer Elhajjar, 2023. "An Investigation of Consumers’ Negative Attitudes Towards Banks," Corporate Reputation Review, Palgrave Macmillan, vol. 26(1), pages 54-63, February.
    8. Kaushik, Kapil & Mishra, Rajhans & Rana, Nripendra P. & Dwivedi, Yogesh K., 2018. "Exploring reviews and review sequences on e-commerce platform: A study of helpful reviews on Amazon.in," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 21-32.
    9. Fan, Xiangli & Wang, Jingqiang & Xiao, Honggen, 2021. "Women's travel in the Tang Dynasty: Gendered identity in a hierarchical society," Annals of Tourism Research, Elsevier, vol. 89(C).
    10. Taipale, Sakari, 2013. "The use of e-government services and the Internet: The role of socio-demographic, economic and geographical predictors," Telecommunications Policy, Elsevier, vol. 37(4), pages 413-422.
    11. Galperin, Hernan & Arcidiacono, Malena, 2021. "Employment and the gender digital divide in Latin America: A decomposition analysis," Telecommunications Policy, Elsevier, vol. 45(7).
    12. Sanaji & Tias Andarini Indarwati & Ika Diyah Candra, 2021. "The influence of perceived ease of use, perceive usefulness, and trust on customer's intention to use "Bebas Bayar" mobile payment application in Indonesia," Technium Social Sciences Journal, Technium Science, vol. 20(1), pages 726-738, June.
    13. Grishchenko, Natalia, 2020. "The gap not only closes: Resistance and reverse shifts in the digital divide in Russia," Telecommunications Policy, Elsevier, vol. 44(8).
    14. Pastore, Francesco & Webster, Allan & Hope, Kevin, 2020. "Assessing the Role of Women in Tourism Related Sectors in the Caribbean," IZA Discussion Papers 13486, Institute of Labor Economics (IZA).
    15. Kavita Rawat & Sunita Kumar, 2022. "A Meta-Analysis on the Determinants of Online Product Reviews with Moderating Effect of Product Type," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 11, November.
    16. Liu, Yong & Teichert, Thorsten & Rossi, Matti & Li, Hongxiu & Hu, Feng, 2017. "Big data for big insights: Investigating language-specific drivers of hotel satisfaction with 412,784 user-generated reviews," Tourism Management, Elsevier, vol. 59(C), pages 554-563.
    17. Hu, Xin & He, Liuyi & Liu, Junjun, 2022. "Status reinforcing: Unintended rating bias on online shopping platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    18. Amaro, Suzanne & Duarte, Paulo & Henriques, Carla, 2016. "Travelers’ use of social media: A clustering approach," Annals of Tourism Research, Elsevier, vol. 59(C), pages 1-15.
    19. Yani Wang & Jun Wang & Tang Yao, 2019. "What makes a helpful online review? A meta-analysis of review characteristics," Electronic Commerce Research, Springer, vol. 19(2), pages 257-284, June.
    20. María Jesús Carrasco-Santos & Carmen Cristófol Rodríguez & Eva Royo Rodríguez, 2020. "Why Is the Spanish Hotel Trade Lagging So Far Behind in Gender Equality? A Sustainability Question," Sustainability, MDPI, vol. 12(11), pages 1-20, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:anture:v:81:y:2020:i:c:s0160738320300311. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.journals.elsevier.com/annals-of-tourism-research/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.