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Formulation Strategy of PT. Bandara Internasional Jawa Barat Bandung Indonesia, Kertajati in Business Aerocity (Aerotropolis)

Author

Listed:
  • Afriapollo Syafarudin

    (Lecturer of Faculty of Economic Management, University Mercubuana, Jakarta, Indonesia)

  • Bambang Mulyana

    (Lecturer of Faculty of Economic Management, University Mercubuana, Jakarta, Indonesia)

Abstract

Aerotropolis is a city airport development concept, or commonly called "Airport City". The concept of Aerotropolis is a new concept in the world transport industry where the Airport has shifted from transportation center to a multifunctional aero metropolis. The development of an international airport can be a trigger for business development as well as the surrounding urban areas. The airport city serves not only as a performance index of a State in development but also plays a role as a driver of national industry and the gateway to economic globalization. Through library reviews, secondary data analysis and interviews with focus groups and experts, this paper explores the development features, operating strategies and competitive advantages of the Aerogity Business concept at Kertajati International Airport. This research proposes the formulation of strategy based on resource-based approach and also using approach of strategy formulation of Wheelen and Hunger model in which there is analysis of external factor evaluation, internal factor evaluation, then determining strategic direction by using TOWS matrix. Case study at Kertajati International Airport which carries Aerotropolis concept in accordance with master plan of Airport development. The proposed strategic plan is expected to provide a systematic referral of operations for PT. BIJB as the International Airport Company Kertajati as well as Aerocity Business Company, but it is also expected to inspire for new research in the framework of study for the development of Airport City in Indonesia.

Suggested Citation

  • Afriapollo Syafarudin & Bambang Mulyana, 2019. "Formulation Strategy of PT. Bandara Internasional Jawa Barat Bandung Indonesia, Kertajati in Business Aerocity (Aerotropolis)," International Review of Management and Marketing, Econjournals, vol. 9(3), pages 106-111.
    • Handle: RePEc:eco:journ3:2019-03-12
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    References listed on IDEAS

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    1. Tjiptogoro Dinarjo Soehari, 2019. "Model for Strengthening Employee Performance," GATR Journals jmmr207, Global Academy of Training and Research (GATR) Enterprise.
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    Cited by:

    1. Triadi Murwanto & Masyhudzulhak Masyhudzulhak & Hadri Mulya, 2020. "The Effect of Personality Characteristics on Citizenship Organizational Behavior: Survey on the Indonesian National Armed Forces Peacekeeper," International Review of Management and Marketing, Econjournals, vol. 10(3), pages 64-72.
    2. Desfitrina Desfitrina & Zulfadhli Zulfadhli & Widarti Widarti, 2019. "Good Service Strategies Affect Competitive Advantage," International Review of Management and Marketing, Econjournals, vol. 9(6), pages 135-144.
    3. Joko Triraharjo & Havidz Aima & Achmad Sutawijaya, 2019. "The Effect of Servant Leadership and Breakthrough Leadership on Organization Performance with Employee Satisfaction as Intervening Variable at IDX-listed (Indonesia Stock Exchange) Coal Mining Compani," International Review of Management and Marketing, Econjournals, vol. 9(3), pages 166-172.
    4. Sri Sundari & Tri Legionosuko & Usnanta Prasetya Asmat & Afriapollo Syafarudin, 2019. "The Competition of Local and Product of China in Meeting Consumer Demand Based in Gembrong Market Jakarta Timur," International Review of Management and Marketing, Econjournals, vol. 9(6), pages 112-119.
    5. Siswo Hadi Sumantri & Dewi Apriliani & IDK Kerta Widana, 2019. "The Effect of Management of Service Strategies on Quality of Public Satisfaction Survey on Nuclear Emergency Response at RSG-GAS Serpong, TRIGA2000 Bandung and Kartini Yogyakarta Research Reactor," International Review of Management and Marketing, Econjournals, vol. 9(6), pages 67-75.
    6. Tri Legionosuko & Sri Sundari & Achmad Hidayat Sutawijaya, 2019. "The Effect of Training, Integrity and Competency Knowledge of Cooperation Team Official Human Resources in Directorate General of Defense Strategy the Ministry," International Review of Management and Marketing, Econjournals, vol. 9(6), pages 128-134.
    7. Ita Soegiarto & Billy Tunas & Mahmuddin Yasin & Achmad Hidayat Sutawidjaya, 2019. "The Strategy Transforming purpose and Fundamental Management from The School of Meteorological, Climatological and Geophysical (STMKG) Agency Indonesia," International Review of Management and Marketing, Econjournals, vol. 9(6), pages 120-127.
    8. Corrêa Pereira, Anna Carolina & Milne, David & Timms, Paul, 2023. "Investigation of the aerotropolis concept and its transferability around the world," Journal of Air Transport Management, Elsevier, vol. 106(C).

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    More about this item

    Keywords

    Aerocity; Swot analysis; Strategy formulation; Development and Evaluation;
    All these keywords.

    JEL classification:

    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance

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